Innovative, new wire ID solution – BradyGrip™ Print-on Hook Material
October 29 2020 - 9:00AM
Brady (NYSE: BRC), a global leader in industrial and safety
printing systems and solutions, announced the launch of a new
print-on hook material designed to identify wire and cable bundles.
As data centers increase in size and complexity, the challenge
to correctly identify cable bundles, efficiently, has become more
important. When installing and updating cable, a misidentified
cable can interrupt data, cause outages and make troubleshooting
more difficult, limiting overall productivity.
Since hook and loop solutions are already used heavily in the
datacom industry (as they are less like likely to damage cable
insulation), Brady partnered with VELCRO® Brand to create an
innovative solution: BradyGrip™ Print-on Hook Material, featuring
VELCRO® Brand Hook. This exclusive new product combines
high-performing Brady materials with VELCRO® Brand technology. It
can be printed on, then placed on Velcro® Brand ONE-WRAP® Ties to
identify wire or cable bundles.
“Today there’s a focus on greater efficiency in the wire and
cable industries,” said Adam Meaux, senior global product manager
at Brady. “And faster application and identification are key. We
developed BradyGrip™ to improve the way identification is done in
the field, saving both time and money. And by offering a product
that can be both printed on and placed, we’ve done just that.
Truly, there’s nothing like BradyGrip™ on the market. It transforms
the way people work.”
This innovative new material allows Brady to reach a variety of
markets that rely on markers to identify wire and cable bundles:
datacom, telecom, electrical, medical and construction work. A key
feature of BradyGrip™ is its print-on capabilities. Barcodes, text,
graphics – all can be printed on this durable, high-quality
material. This replaces error-prone or illegible handwritten
markers with faster, clearer printed ID. Something a busy data
installer only dreams of, until now.
BradyGrip™ is the newest addition to Brady’s well-established
line of identification solutions. Additionally, the company offers
an extensive line of labeling materials, ribbons, printing systems
and software to fully establish itself as a worldwide leader of
complete printing solutions.
For more information on BradyGrip™ Print-on Hook Material, visit
https://www.bradyid.com/label-materials/b-414-bradygrip-label.
For more information:Contact: Adam Meaux (414) 540-5456
For the complete product offering from Brady, visit
BradyID.com.
Brady Corporation is an international manufacturer and marketer
of complete solutions that identify and protect people, products
and places. Brady’s products help customers increase safety,
security, productivity and performance and include high-performance
labels, signs, safety devices, printing systems and software.
Founded in 1914, the Company has a diverse customer base in
electronics, telecommunications, manufacturing, electrical,
construction, medical, aerospace and a variety of other industries.
Brady is headquartered in Milwaukee, Wisconsin and as of July 31,
2020, employed approximately 5,400 people in its worldwide
businesses. Brady’s fiscal 2020 sales were approximately $1.08
billion. Brady stock trades on the New York Stock Exchange under
the symbol BRC. More information is available on the internet
at BradyID.com.
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