Provides On-Demand Access to Up-to-Date
Product and Pricing Information for Lead Generation
- Cordless Media is the first company to implement the
lead-quoting API from Optimal Blue, a division of Black Knight, one
of the leading software, data and analytics providers in the
mortgage, real estate, capital markets and secondary marketing
verticals
- The Optimal Blue lead-quoting API is a new integration that
allows third parties to connect consumers with an array of products
and pricing to support a premium shopping experience
- This API connects the Optimal Blue PPE to Cordless Media's
technology to give its consumers on-demand access to extensive and
accurate product and pricing information from hundreds of investors
and across thousands of products
JACKSONVILLE, Fla., Jan. 10,
2023 /PRNewswire/ -- Today, Optimal Blue, a division
of Black Knight, Inc. (NYSE:BKI), announced that Cordless Media, a
technology company dedicated to increasing revenue for real estate
and investor website owners and adding value to site visitors, has
implemented the Optimal Blue lead-quoting application programming
interface (API). This new API connects lead-aggregation vendors to
the vast array of product and pricing information in the Optimal
Blue PPE – the industry's most widely used product, pricing and
eligibility engine.
"Cordless Media has the second largest online real estate
audience in the country, and we couldn't be happier to improve the
home-shopping experience," said Darren
Chausse, founder and CEO of Cordless Media. "It's difficult
for consumers to navigate the continuously changing mortgage
market, so it's important for us to help them understand the
landscape of loan programs, interest rates and their estimated
monthly impact. With the help of Optimal Blue's lead-quoting API,
we can now better assist these homebuyers in finding the most
suitable loan product and mortgage rate for their needs so they can
achieve the American dream of homeownership."
Designed to give homebuyers quick access to live interest rates
from multiple lenders, the Optimal Blue API enables Cordless Media
to display real-time rates in its Rate Table Advertising and Lead
Generation tools and ad technologies. Rates are displayed on behalf
of lenders using the Optimal Blue PPE, with seamless connections to
hundreds of investors and thousands of products for any mortgage
financing scenario.
"By adding this API to its toolbox, Cordless Media has the
opportunity to deliver a better experience to consumers who expect
easy access to accurate, transparent product and pricing
information," said Kevin McMahon,
president of Optimal Blue. "We developed this API to enhance the
mortgage shopping experience, and we look forward to seeing the
value it brings to Cordless Media and its customers."
About Black Knight
Black Knight, Inc. (NYSE:BKI) is an award-winning software, data
and analytics company that drives innovation in the mortgage
lending and servicing and real estate industries, as well as the
capital and secondary markets. Businesses leverage our robust,
integrated solutions across the entire homeownership life cycle to
help retain existing customers, gain new customers, mitigate risk
and operate more effectively.
Our clients rely on our proven, comprehensive, scalable products
and our unwavering commitment to delivering superior client support
to achieve their strategic goals and better serve their customers.
For more information on Black Knight, please visit
www.blackknightinc.com.
For more
information:
|
|
Michelle
Kersch
|
Mitch Cohen
|
Black Knight,
Inc.
|
Black Knight, Inc.
|
904.854.5043
|
704.890.8158
|
michelle.kersch@bkfs.com
|
mitch.cohen@bkfs.com
|
About Cordless Media
Cordless Media is a technology and services company dedicated to
increasing revenue for site owners while adding value to site
visitors. They focus on niche marketing by building monetized tools
and content specific to the user needs of each of their categories.
For publishers, Cordless becomes an extension of the publisher's
team, providing the technology, operations, and sales needed to
drive revenue for their site. For brand clients Cordless provides
direct, exclusive access to curated audiences primed for their
products.
For more
information:
|
|
Greg Buhl
|
Alicia LaPeruta
|
Cordless Media
LLC
|
Cordless Media LLC
|
Director,
Sales
|
Director, Publisher
Development
|
greg@cordlessmedia.com
|
alicia@cordlessmedia.com
|
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SOURCE Black Knight, Inc.