Best Buy Launches New Advertising Business, Best Buy Ads
January 04 2022 - 9:02AM
Business Wire
For decades, Best Buy has been helping customers discover, try,
and buy some of the most innovative products out there. No one
knows consumer technology — and has the deep relationships with the
people who buy it — like we do.
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the full release here:
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Best Buy interacts with customers three
billion times a year — in their stores, in their homes, and online.
(Photo: Business Wire)
That’s why we’re excited to announce Best Buy Ads, our
new in-house media company that will help shoppers discover
products, services, and offers. With our deep customer insights, we
will partner with relevant brands in a variety of new and holistic
ways, to provide meaningful messages at the right time.
We interact with our customers three billion times a year — in
our stores, in their homes, and online. These relationships last
longer and run deeper than most. Knowing our customers on this
level means we can help other brands cut through the clutter with
advertising that won’t waste our customers’ time. With Best Buy
Ads, we can show more of what interests our customers, when it
interests them, and even help them save money. Whether a brand
sells products at Best Buy or offers complementary products and
solutions our customers need, we can help them reach their audience
on our own channels (think BestBuy.com or in-store) and on external
sites with a broad portfolio of offerings.
We have spent the past few years building a business that can
analyze the data from our customer relationships and recommend
relevant ways to connect with customers based on cutting-edge data
science and analytics. It’s an innovative approach to advertising,
in line with the innovative tech we sell. Just what you’d expect
from Best Buy.
Diversifying an industry, creating equitable
opportunities
There’s more to Best Buy Ads than connecting brands with
shoppers, including an important focus on inclusion and diversity.
In the advertising industry alone, according to labor market data,
73% of hires are white.
We’ve pledged to do better and, last year, Best Buy unveiled a
five-year plan to address underrepresentation and technology
inequities as well as create educational and career opportunities
for those who need it most. As part of this pledge, we announced
that Best Buy will dedicate nearly 10% of its annual media spend to
BIPOC media by 2025.
With this in mind, and with the help of some of our partners and
the Best Buy Foundation, Best Buy Ads is launching an
advertising-focused Career Pathways program through our Best Buy
Teen Tech Center locations across the country. The goal of this new
program is to create opportunities and a pipeline of talented and
diverse candidates for future advertising careers. Teens in this
program will have access to internships, mentorships with
professionals and paid work-based experiences all within the
advertising industry.
For more information on Best Buy Ads, visit BestBuyAds.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220104005302/en/
PR Contact: Keegan Shoutz keegan.shoutz@bestbuy.com
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