Amazon and Best Buy Introduce New Insignia F50 Series Fire TVs
All-New Insignia – Fire TVs include premium
Dolby Vision and Alexa voice controls
Today, Amazon (NASDAQ: AMZN) and Best Buy Co., Inc. (NYSE: BBY)
announced a new lineup of Best Buy Insignia F50 Series Fire TVs.
The TVs are the latest from the strategic collaboration between the
two companies, which began three years ago. The new F50 series TVs
feature enhanced screen resolution, premium audio functionality,
and Alexa voice integration for an immersive entertainment
This press release features multimedia. View
the full release here:
The all-new Insignia F50 Series – Fire
TVs include premium Dolby Vision and Alexa voice controls (Photo:
“Customers have purchased millions of Insignia and Toshiba –
Fire TVs in the U.S. and Canada, and given them an average rating
of 4.4 stars on Amazon.com,” said Daniel Rausch, Amazon Vice
President, Entertainment Devices & Services. “Our collaboration
with Best Buy has grown over the last three years, allowing us to
deliver our content-first Fire TV experience and Alexa features to
customers through a diverse line of high-quality smart TVs. Today,
we’re thrilled to further expand the Fire TV line with a new
generation of Insignia – Fire TVs including the F50 Series.”
“From the start of this collaboration, our goal has always been
to enrich the lives of our customers,” said Luke Motschenbacher,
Category Officer at Best Buy. “We’re thrilled that our relationship
with Amazon continues to give our customers even more choices to
bring the latest in smart TV technology into their homes.”
The Insignia F50 Series Fire TV uses quantum dot technology in
4K Ultra HD for vibrant, true-to-life images with rich subtle
details. Delivering an immersive home theater experience, the TVs
feature Dolby Vision HDR to contrast bright highlights with dark
shadows to showcase subtle details, and DTS Virtual-X speaker
technology to deliver three-dimensional sound. The displays have a
narrow bezel for optimal video playback for living room
entertainment. The Insignia F50 Series Fire TV will be available at
Best Buy stores and online, as well as Amazon.com later this
Insignia – Fire TVs come with the latest Fire TV experience for
content-first and customized entertainment with Alexa at the core.
The included Voice Remote with Alexa allows customers to get all of
the benefits of Alexa, plus the ability to launch apps, switch
inputs, and control smart home devices, with simple voice commands.
Press and hold the voice button and ask Alexa to search for
favorite movies, TV shows, or directors; start a live TV program;
discover new recipes; check stocks; and more.
In addition to collaborating on Fire TVs, Best Buy and Amazon
are working together to innovate on purchase options for customers.
Best Buy and Amazon rolled out a new option for customers with
their in-store pick up option. The latest purchase option for
customers to order on Amazon.com and pick up in a Best Buy store
launched in November 2020 with one Fire TV model. Today, this
option is available for the full lineup of Toshiba and Insignia –
Fire TVs at all Best Buy store locations in the U.S. With in-store
pickup, customers can buy on Amazon.com and pick up at a local Best
Buy store within the hour.
With more than 80 models available in the U.S. and Canada,
Toshiba and Insignia – Fire TVs remain a top favorite among
customers. Providing choice to customers, Toshiba and Insignia –
Fire TVs range from 24-inches to 75-inches, and are available in
2K, 4K, QLED resolution technologies.
In June, Amazon.com customers purchased a record-setting number
of Fire TVs including the Toshiba and Insignia – Fire TVs during
Prime Day and the two week lead-up period.
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About Best Buy
At Best Buy, our purpose is to enrich lives through technology.
We do that by leveraging our unique combination of tech expertise
and human touch to meet our customers’ everyday needs, whether they
come to us online, visit our stores or invite us into their homes.
We have nearly 1,000 stores and about 100,000 employees in the
United States and Canada.
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