Tatiana Piccolo to report to
new Chief Beauty & Brand Officer James
Thompson as Avon
re-energises brand and product marketing
LONDON, Nov. 7, 2018 /PRNewswire/ -- Avon Products,
Inc. (NYSE: AVP) ("the Company") a globally recognised leader in
direct selling of beauty and related products, today announced that
Tatiana Piccolo is to join as Vice
President Global Fragrance. A seasoned marketing executive with
nearly two decades experience in beauty and direct selling, Tatiana
joins on 26th November, reporting to fellow newcomer
James Thompson. James joined on
November 1st to lead
Avon's brand rejuvenation following a 24-year career at Diageo
PLC.
Tatiana brings extensive experience from Natura in Brazil and Latin
America. At Natura she held local, regional and global roles
across all categories and consistently delivered growth, market
share increases and improved brand awareness. She has a strong
track record in creating and launching brands and products and will
bring this into effect at Avon as
she drives fragrance category growth.
Tatiana will lead one of four global category communities
reporting to James. This forms part of Avon's broader marketing transformation to
modernise the brand and leverage the strength of Avon's beauty marketing and innovation to
deliver more market-relevant, on-trend products.
James said:
"This is a new era for Avon's brand and product marketing as we
inject new talent, unleash existing talent and overhaul our
approach. I'm excited to be part of the transformation
as we capitalize on Avon's
existing brand awareness and strong heritage to build sustainable
growth. Tatiana brings invaluable experience of growing
market share in key categories and geographies and I'm delighted
that she is joining the team at this pivotal moment."
Tatiana said:
"Avon's market penetration is
already huge. We have a tremendous opportunity to build
market share further and improve brand perception as we develop
compelling consumer propositions across a range of price points to
build Avon's position as a global
fragrance powerhouse."
About Avon Products, Inc.
Avon is the Company that for 130 years has
proudly stood for beauty, innovation, optimism and, above all, for
women. Avon products include
well-recognised and beloved brands such as ANEW, Avon Color, Avon
Care, Skin-So-Soft, and Advance Techniques sold through
approximately 6 million active independent Avon Sales
Representatives. Learn more about Avon and its products at
www.avoncompany.com.
Forward-Looking Statements
This press release
contains "forward-looking statements" that are made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform
Act of 1995, including statements relating to the Company's ability
to drive fragrance category growth, build market share, develop
more compelling consumer propositions and modernize the
Avon brand. Because
forward-looking statements inherently involve risks and
uncertainties, actual future results may differ materially from
those expressed or implied by such forward-looking
statements. These risks and uncertainties include, but are
not limited to, the possibility of business disruption, competitive
uncertainties, and general economic and business conditions in
Avon's markets as well as the
other risks detailed in Avon's
filings with the Securities and Exchange Commission. Avon undertakes no obligation to update any
statements in this press release for changes that happen after the
date of this release.
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SOURCE Avon Products, Inc.