'Sales Guys' Continue Their Anti-Alltel Wireless Campaign and Invite You to Visit Their 'Man Cave'
August 06 2007 - 8:45AM
Business Wire
Deep within a basement, the four �Sales Guys,� known for their
frustrated attempts to foil Alltel�s �Chad� and its exclusive �My
Circle� calling feature, have created a secret lair to plot their
devious activities - dubbed the �Man Cave.� Visit
www.officialmancave.com to learn more about their anti-Alltel
motivations and frustrations, play games, watch videos and see them
devise new schemes to combat the phones and services Alltel
Wireless will unleash next, while exploring the personal lives that
drive the quirky foursome. The �Man Cave� is also featured in
television commercials airing nationally on outlets including VH1,
ABC Family, Comedy Central, USA Network and more. The spots feature
the �Sales Guys� and highlight their mounting frustration around
their inability to match the freedom and flexibility offered to
customers by Chad and Alltel Wireless. The �Sales Guys� even look
to the music world to vent their frustrations and describe in rhyme
their loathing of Alltel. They�ve created a special MySpace page,
www.wirelessthugz.com, where their imaginary alter-egos, the
�Wireless Thugz,� come to life. Visitors can add the �Thugz� to
their MySpace �friends list� and watch their debut music video,
�Rollin In Da Man Van,� which they claim is the hottest single to
ever hit the human realm. �When we first learned about the �Man
Cave,� we were a little concerned. Of course, we understand the
�Sales Guys� frustration,� said Laura Cook, senior vice president
of marketing communications for Alltel Wireless. �However, to date,
the guys haven�t been successful in stopping Alltel from giving our
customers the flexibility they want in their wireless experience.�
The expansive �Man Cave� features distinct areas to explore,
including the Man-lounge, Man-brary, Kitchen and Spy Wall. The
Man-lounge, a 1970�s style den, features an interactive white-board
for visitors to post their names and comments, as well as a
telescope to spy on Chad in a nearby Alltel Wireless store. The
Man-brary features an eclectic assortment of books and magazines, a
game of darts and a hidden entrance to the Phone Lab where the
�Sales Guys� dissect the latest Alltel phones and features, with
hopes of copying Alltel�s innovative, distinctive and award-winning
offerings. The Kitchen features a refrigerator with movable word
poetry, a bikini-girl poster that comes to life, and a secret
entrance to the Confessional, where the �Sales Guys� privately
speak about their feelings towards Chad, Alltel Wireless and each
other. The Spy Wall is where you meet Alice, the �Man Cave�s�
resident guinea pig and where the guys track Alltel�s latest
activities. While touring the site, savvy visitors are rewarded
with bonus cards that provide additional content and unlock new
areas. Stay tuned to www.officialmancave.com to catch the �Sales
Guys� in action and to see what�s next in their never ending
plight. Alltel (NYSE:�AT)�is owner and operator of the nation's
largest wireless network and has 12 million customers. For more
information about Alltel, please visit www.alltel.com.
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