Celltop from Alltel Wireless Wins ''Best in Show'' Award at CTIA Wireless 2007
April 02 2007 - 11:33AM
Business Wire
Celltop, the exclusive, patent-pending technology from Alltel
Wireless that offers customers an easier way to access, manage and
organize a wide range of information already available on their
Alltel Wireless phones, has been awarded the �Best in Show� award
at CTIA Wireless 2007, the world�s largest event for the wireless
industry. Selected from more than 250 submissions, Celltop took the
top prize at the Second Annual Emerging Technology (E-Tech) Awards,
honoring products and innovations in consumer applications,
hardware, network infrastructure and enterprise solutions. Celltop
gives customers more control over their wireless experience through
a unique and fully customizable technology similar to the desktop
on a personal computer. Now available on select Alltel Wireless
handsets, and on most new phones by late-2007, Celltop is
free-of-charge and currently features 11 �cells� that come
pre-installed and via download. Each cell is a category-specific
half screen comprised of graphics and text that provides shortcuts
for wireless users to navigate through information and
applications, including call log, weather, news, baseball,
basketball, football, stocks,and ringtones and more. �We are proud
to receive the �Best in Show� award at CTIA Wireless 2007, and we
accept it on behalf of our customers,� said Wade McGill, senior
vice president of product management for Alltel Wireless. �Those
customers are the reason we created Celltop and the reason we are
committed to offering the most innovative and advanced applications
in the marketplace.� As part of Celltop�s extensive array of
customization options, users can also modify the appearance,
presentation and organization of information within each cell.
Users can further customize their Celltop experience through a wide
variety of new cells that Alltel will roll out in the coming months
via its Axcess Shop. Similar to �widgets� on a personal computer,
Celltop is open to the developer community, providing unlimited
user expandability of new and unique cells. Alltel worked closely
with creative consultancy frog design to conceptualize, style, and
implement the Celltop technology, maximizing the user experience
across mobile devices. Alltel has teamed with Motricity, a leading
provider of mobile content services and solutions, to provide
content from the most established and respected names in the
industry. For example, the news cell allows users to view top news
stories and breaking news from the Associated Press; the weather
cell, with content provided by AccuWeather, displays the latest
conditions in the user�s location of choice including current
readings and five-day forecasts; the football, basketball and
baseball cells, with information provided by STATS Inc., deliver
live scores and stats from the teams and players that are of most
importance; and the stock cell provides information on stocks that
are of interest to the customer. Additionally, Celltop provides an
innovative ringtone management cell that allows users to seamlessly
scroll through ringtones they�ve already purchased or browse and
buy new tones all on the same screen. The ringtone cell also
provides the ability to toggle through ringtones with a single tap
� making it easier than ever for customers to personalize their
wireless phone. More information on Celltop is available at
http://www.mycelltop.com. Alltel is owner and operator of the
nation�s largest wireless network and has nearly 12 million
wireless customers. Alltel, NYSE: AT www.alltel.com
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