Alltel Wireless Announces Sponsorship Agreements with Cable Networks
March 19 2007 - 8:30AM
Business Wire
From sports and music, to outdoor thrills and stand-up comedy,
Alltel Wireless (NYSE: AT), America�s largest network, today
announced agreements to sponsor programming on seven top-rated
national cable networks � VH1, ESPN, SPEED, the Discovery Channel,
USA, Comedy Central and Country Music Television (CMT). Alltel
Wireless will return for a second season as the presenting sponsor
of the hit VH1 series, �The World Series of Pop Culture,� and for
the first time will serve as presenting sponsor of CMT�s
blockbuster concert series �Crossroads.� In addition, the company
has signed on as the exclusive wireless partner of USA Network�s
�Nashville Star� and presenting sponsor of the Discovery Channel�s
�Deadliest Catch� series and Comedy Central's �Brian Regan Tour.�
With an extensive portfolio of sports sponsorships, including pro
football, 13 major college athletic departments, the No.12 Penske
Racing Dodge, and event venues throughout the country, Alltel
Wireless is expanding its comprehensive line-up by sponsoring
SPEED�s �Wind Tunnel with Dave Despain,� and co-sponsoring the
�College Basketball Slam Dunk and 3-Point Shooting Championship�
airing live on ESPN March 29th, 2007. �These sponsorships greatly
expand the reach of the Alltel Wireless brand, exposing our
products and services to a national audience across multiple
lifestyle interests,� said Laura Cook, senior vice president of
marketing communications for Alltel Wireless. �These platforms
provide unique and compelling ways to deliver our brand messages
and drive consideration throughout the U.S.� The sponsorship
agreements were negotiated and secured by Alltel�s media agency,
The Martin Agency of Richmond, Va. Alltel Wireless offers exclusive
features including "My Circle,� which allows customers to choose
who they call for free � any 10 numbers, any network; Celltop,
Alltel�s exclusive, patent-pending technology that offers customers
an easier way to access, manage and organize a wide range of
information already available on their Alltel Wireless phones; and
Anytime Plan Changes, giving customers the flexibility to change
their rate plan any time, without extending their contract. Alltel
is owner and operator of the nation's largest wireless network and
has more than 11 million wireless customers. Alltel, NYSE: AT
www.alltel.com
Atlantic Power (NYSE:AT)
Historical Stock Chart
From Jun 2024 to Jul 2024
Atlantic Power (NYSE:AT)
Historical Stock Chart
From Jul 2023 to Jul 2024