Anthem, Inc. Announces Intent for Corporate Rebranding
March 10 2022 - 7:00AM
Business Wire
New Holding Company Name, Elevance Health,
Reflects Focus to Elevate Health and Advance Healthcare
Anthem, Inc. (NYSE: ANTM) today announced its intent to change
its name to better reflect the company’s business and its bold
purpose of improving the health of humanity. Anthem intends to
become Elevance Health, Inc., subject to shareholder approval. The
new name underscores the company’s commitment to elevating whole
health and advancing health beyond healthcare.
“Improving health means more than just treating what ails us. We
must address whole health and the physical, behavioral, and social
drivers that impact it,” said Anthem President and CEO Gail
Boudreaux. “This need has driven our transformation from a health
benefits organization to a lifetime, trusted health partner. Our
commitment to always expect more from ourselves has led us to
reimagine the way we operate and take a more holistic approach to
health. As Elevance Health, we will continue to work toward a
healthcare system that better serves the needs of our consumers,
care providers, communities, partners, and associates.”
Anthem’s family of companies has evolved to offer products and
services beyond traditional health insurance. Through its digital
capabilities, pharmacy, behavioral, clinical and complex care
assets the company is able to address consumers’ full range of
needs with an integrated, whole-person approach. It’s through these
diverse assets that the company will deliver on its strategy, drive
growth and exceed expectations for consumers.
“Elevance Health represents who we are today. Powered by
industry-leading capabilities and a digital platform for health,
Elevance Health’s companies will serve people across the entire
care journey, connecting them to the care, support, and resources
they need to lead healthy lives,” added Boudreaux. “By simplifying
every step and making health more equitable and accessible,
Elevance Health will remain committed to helping everyone reach
their full potential.”
The corporate rebranding is a first step in the company’s effort
to optimize its brand portfolio. While Anthem Blue Cross Blue
Shield health plans’ names will not change, the company does expect
to streamline the number of other brands in the market to reduce
complexities and improve consumer experiences.
“This is an exciting and necessary evolution for our business
that has grown to more than 90,000 talented and dedicated
associates, serving nearly 600 national employers, over 1.1 million
care providers and alliance partners, and more than 118 million
consumers,” said Boudreaux. “Together, we will continue working
tirelessly to make a healthier future a reality.”
For more information visit: www.elevancehealth.com.
About Anthem, Inc.
Anthem is a leading health company dedicated to improving lives
and communities, and making healthcare simpler. Through its
affiliated companies, Anthem serves more than 118 million people,
including more than 45 million within its family of health plans.
Delivering health beyond healthcare, Anthem is expanding from being
a partner in health benefits to a lifetime, trusted health partner.
For more information, please visit www.antheminc.com or follow
@AnthemInc on Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220309005991/en/
Media Contact: Leslie Porras Leslie.Porras@anthem.com
Investor Relations: Stephen Tanal
Stephen.Tanal@anthem.com
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