CHARLOTTE, N.C., July 19, 2019 /PRNewswire/ -- The professional
soccer fan base in and around the Queen City rallied on Friday,
when Ally Financial Inc. (NYSE: ALLY) announced a multi-year
agreement with the Charlotte Soccer Bid Team (led by David Tepper). The agreement names Ally the
founding and lead partner of a potential Major League Soccer (MLS)
team in Charlotte and the
Carolinas.
During the past few months, the Bid Team has stepped up efforts
to bring an MLS club to the region and today Ally confirmed the
team's first signing. The announcement came via social media using
the hashtag #CLTwantsSoccer and was accompanied by a short
video.
"This new partnership signals an exciting time for both Ally and
the Charlotte region," said
Jeffrey Brown, chief executive
officer, Ally. "We're humbled to be the first partner alongside
David Tepper in his quest, and in
addition to expanding our presence in the market, we're excited
about the positive economic impact an MLS team will have in the
region."
Among the benefits of being the lead partner, Ally will receive
front-of-jersey (or "kit") branding. For more details on the
partnership – including kit designs and other updates – be sure to
follow @Ally on Twitter.
"We couldn't be more excited about our partnership with Ally.
Soccer in the Carolinas is buzzing with excitement and we know that
bringing another pro sports team to Charlotte will benefit fans, the city, region
and wider community," said David
Tepper.
Aside from marketing efforts, Ally plans to leverage its
partnership with the Bid Team to further demonstrate its commitment
to the local community. Professional soccer is a great platform to
help amplify Ally's efforts surrounding economic mobility,
financial literacy, employee engagement, and more.
"We believe in being a relentless ally for the community, just
as much as we believe in being a relentless ally for our
customers," said Andrea Brimmer,
chief marketing and public relations officer, Ally. "Charlotte is a place where we live, work, and
play, so we know how much of a soccer town this is – and how much
soccer can impact our community."
The newly announced partnership is an expansion of Ally's
relationship with soccer. Since 2016, Ally has served as the
official financial services partner of the International Champions
Cup.
Ally first became involved with soccer because of the fans, as
they are known for their passion. Soccer fans have an immense
allegiance to their teams. Likewise, Ally has a similar passion for
its customers, which translates into an immensely passionate
customer base who love to review and recommend its financial
services.
About Ally Financial Inc.
Ally Financial Inc. (NYSE: ALLY) is a leading digital
financial-services company with $180.4
billion in assets as of June 30,
2019. As a customer-centric company with passionate customer
service and innovative financial solutions, we are relentlessly
focused on "Doing It Right" and being a trusted financial-services
provider to our consumer, commercial, and corporate customers. We
are one of the largest full-service automotive-finance operations
in the country and offer a wide range of financial services and
insurance products to automotive dealerships and consumers. Our
award-winning online bank (Ally
Bank, Member FDIC and Equal Housing Lender) offers
mortgage-lending services and a variety of deposit and other
banking products, including savings, money-market, and checking
accounts, certificates of deposit (CDs), and individual retirement
accounts (IRAs). Additionally, we offer securities-brokerage and
investment-advisory services through Ally Invest. Our robust
corporate finance business offers capital for equity sponsors and
middle-market companies.
For more information and disclosures about Ally, visit
https://www.ally.com/#disclosures.
Contact:
Justin Nicolette
justin.nicolette@ally.com
980-312-8636
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SOURCE Ally Financial