LAS VEGAS, Jan. 4 /PRNewswire-FirstCall/ -- Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI), announced today that Borgata Hotel Casino and Spa in Atlantic City has gone live with Bally Power Winners(TM), one of the signature products from the Bally Power Bonusing(TM) technology suite, and has placed an order to install iVIEW interactive touch-screen displays on more than 4,000 of its slot machines. Marketed under The PowerPrize Jackpot brand, Bally Power Winners allows Borgata to offer slot players using their My Borgata card the chance at a progressive jackpot starting at $100,000 that must hit by $150,000. In addition, when The PowerPrize Jackpot hits, players using their My Borgata card all receive either $25 or $50 in bonus slot dollars. The Bally iVIEWs will allow Borgata to display the Bally Power Winners technology in a dynamic new way while also providing the resort with a medium to present additional players club information, entertainment options and property amenities. The iVIEW order covers all 3,600 slot machines currently on the floor as well as 500 machines scheduled to be added during Borgata's phase one expansion project expected to be completed in second quarter 2006. "We've been live with The PowerPrize Jackpot for a couple of weeks now and what was already one of the most energetic slot floors in the country has been noticeably boosted by this Bally technology," said Larry Mullin, Chief Operating Officer for Borgata. "To be the first casino on the East Coast to offer this bonusing excitement to our players further reinforces our leadership position as a technology-driven resort that gives our players added benefits and enhanced customer service." "We truly value our partnership with Borgata on this project and it's exciting for Bally to get the first regulatory approval for Power Winners in New Jersey and then to go live at one of the nation's premier casino resorts," said Richard Haddrill, CEO of Alliance Gaming. "We're also gratified Borgata recognizes the power of our iVIEW display technology by placing the largest single-property order to date." Bally Power Winners, formerly known as Power Progressives, was singled out as one of the winners in the Best Consumer Service Technology category of the 2005 Global Gaming Business Gaming & Technology Awards. Recognized as the industry systems leader with more than 345,000 machines and 625 casino, bingo, Class II, central determination and lottery locations worldwide -- including more than 150 locations currently running Bally eTICKET(TM) on more than 152,000 slot machines -- the Bally Systems product line offers slot machine cash monitoring, cashless, accounting, security, maintenance, marketing, promotional and bonusing capabilities, enabling operators to accurately analyze performance and accountability while providing an enhanced level of customer service. Las Vegas-based Bally Gaming and Systems, a business unit of Alliance Gaming Corp. (NYSE:AGI), designs, manufactures, operates and distributes advanced gaming devices and systems worldwide. Additional information on Bally Gaming and Systems can be found at http://www.ballygaming.com/ or http://www.ballysystems.com/. Alliance Gaming, a diversified gaming company with headquarters in Las Vegas, also owns and operates Rainbow Casino in Vicksburg, Miss. Additional information about the Company can be found at http://www.alliancegaming.com/. Borgata is a joint venture of Boyd Gaming Corporation (NYSE:BYD) and MGM MIRAGE (NYSE:MGM). Located at Renaissance Pointe in Atlantic City, it features 2,000 guest rooms and suites, 125,000 square feet of gaming, 163 gaming tables, 3,600 slot machines, 11 destination restaurants, 11 retail boutiques, a 54,000 square foot spa, 70,000 square feet of event space, and parking for 7,100 cars. This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the company's filings with the Securities and Exchange Commission. Investor Contact: Mark Lipparelli Media Contact: Marcus Prater Alliance Gaming Bally Gaming and Systems (702) 270-7600 (702) 896-7828 DATASOURCE: Alliance Gaming Corp. CONTACT: Investors, Mark Lipparelli of Alliance Gaming Corp., +1-702-270-7600; or Media, Marcus Prater of Bally Gaming and Systems, +1-702-896-7828 Web site: http://www.ballysystems.com/ Web site: http://www.ballygaming.com/ Web site: http://www.alliancegaming.com/

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