ZEN(TM) and the Art of Cocktail Harmony
June 01 2005 - 9:30AM
PR Newswire (US)
ZEN(TM) and the Art of Cocktail Harmony Introduction of First-Ever,
Super-Premium Green Tea Liqueur Offers the Cocktail Culture a
Unique Taste from the Far East NEW YORK, June 1
/PRNewswire-FirstCall/ -- Cultural influences from the Far East
continue to influence Western palates as a different kind of spirit
makes its mark among the discerning cocktail set. Today, Suntory
International and Allied Domecq Spirits, North America (NYSE:AED)
introduce ZEN(TM) Green Tea Liqueur, a unique blend of the finest
Japanese green tea leaves, premium herbs and natural flavors; the
first super-premium green tea liqueur ever introduced in America.
From the ZENTONIC to the ZEN SAKETINI, cocktail connoisseurs can
relax and relate with a new kind of ZEN. (Photo:
http://www.newscom.com/cgi-bin/prnh/20050601/NYW024 ) With this new
super-premium liqueur, ZEN is set to create a new spirits category
in the U.S. "Green tea is one of the hottest drinks in America
today," said Shin Adachi, vice president, sales and marketing,
Suntory International Corp. In recent years, green tea has crossed
over from "Asian specialty" to the mainstream, with green tea
products from soft drinks, to ice cream, to chewing gum sold by
major brands. ZEN & the Art of the Spirit For thousands of
years, people have enjoyed the mutually exclusive pleasures of
green tea and fine spirits. Now, ZEN Green Tea Liqueur brings these
separate pleasures together for the first time with its distinctive
taste and ideology. Derived from the essence of the ceremonial
Japanese Green Tea, this fresh and original liqueur is made from a
harmonious blend of the finest ingredients in perfect balance,
combining time-honored Japanese traditions of quality and
craftsmanship with a modern sense of elegance and style. ZEN Green
Tea Liqueur uses carefully selected Kyoto green tea leaves of the
highest grade grown by one of the most famous producers of fine
teas in Japan, Marukyu-Koyama-En, which has been cultivating tea
for more than 300 years. Infusing neutral spirits with whole and
ground green tea leaves, ZEN is then blended in several herbs, such
as lemongrass, along with other natural flavors to achieve its
exquisite taste. "With the growing popularity of green tea and
premium liqueurs, along with the growing interest in Japanese food
and culture, this is the ideal time to introduce the first
super-premium green tea liqueur to the American market," said Simon
Hunt, executive vice president of marketing, Allied Domecq Spirit,
North America. ZEN Cocktail Creations ZEN is well-suited for
today's sophisticated cocktail culture and entices with a
distinctive green color, unique flavor and pleasing aroma that
stands up well chilled straight, on the rocks, or mixed. Some of
New York City's top bartenders have developed ZEN cocktail recipes,
which will be featured in prominent establishments around the
country. ZEN cocktails include the ZENTINI, made with one part ZEN,
two parts Stoli Citros and a splash of fresh lime juice; the
ZENTONIC, with one part ZEN and three parts tonic water; and the
ZEN SAKETINI, with one part ZEN and two parts sake. ZEN will be
available in bars, lounges and restaurants across the U.S. One of
the world's leading wine and spirits companies, Suntory has gained
prominence in the American market with the recent success of its
YAMAZAKI Single Malt Whisky and the perennial consumer interest in
Midori(R) melon liqueur. Suntory has already been marketing several
green tea liqueurs in Japan, but developed ZEN especially for the
U.S. market and tailored it to suit the American palate. With an
alcohol content of 20 percent, ZEN Green Tea Liqueur is light and
refreshing. ZEN is stylishly packaged in elegant 750ml bottles
priced at a MSRP of $29.99. ZEN Green Tea Liqueur is imported from
Japan by Suntory International Corp., New York, NY, and will be
distributed by Allied Domecq Spirits, North America, Westport, CT.
Consumers are encouraged to enjoy ZEN responsibly. Suntory Ltd.
Suntory Ltd. is one of the world's leading wine and spirits
companies. Founded in 1899, Suntory was the first company to
introduce western-style spirits to Japan. Suntory's businesses
today encompass liquor, including whisky, shochu, wine and beer;
food products; soft drinks; floral products; restaurants; and
sports. Suntory exports a wide range of authentic Japanese whiskies
and liqueurs to 35 countries, including the United States. Made
with exceptional Japanese craftsmanship, these include the unique
melon liqueur MIDORI, which is especially popular in the U.S., and
YAMAZAKI Single Malt Whisky, Japan's premier single malt whisky.
With its head office in Osaka, the Suntory Group comprises 170
companies operating in 17 countries. About Allied Domecq PLC -
Brands People Want Allied Domecq PLC is one of the world's largest
premium spirits, wines and food service operations. A global
company with annual sales of more than 3,229 million pounds
Sterling/$5,844 million*, Allied Domecq serves consumers through
its operations in more than 50 countries, supported by 12,000
highly skilled employees. Core spirits brands include Ballantine's,
Beefeater, Canadian Club, Courvoisier, Kahlua, Malibu, Maker's
Mark, Sauza, Stolichnaya and Tia Maria. Allied Domecq's wine
portfolio features Campo Viejo, Champagne Mumm, Champagne Perrier
Jouet, Clos du Bois and Montana. Allied Domecq owns or distributes
14 of the top 100 international premium spirit brands and its brand
portfolio commands world No. 1 or No. 2 positions in six leading
categories. Dunkin' Brands, Inc., the company's international quick
service restaurants business, includes Dunkin' Donuts,
Baskin-Robbins and Togo's which operate in more than 50 countries,
with over 12,000 franchised outlets worldwide. Allied Domecq's
performance is driven by its globally recognized portfolio, its
geographically diverse market and customer presence, and the
talents of its people. Allied Domecq is traded on both the London
Stock Exchange (LSE:ALLD) and the New York Stock Exchange
(NYSE:AED). Further information on the company can be found at
http://www.allieddomecq.com/. *FY2004
http://www.newscom.com/cgi-bin/prnh/20050601/NYW024
http://photoarchive.ap.org/ DATASOURCE: Allied Domecq PLC; Suntory
Ltd. CONTACT: Kiwan Anderson of Nike Communications, Inc.,
+1-646-654-3438, ; or Sarah Bessette of Allied Domecq Spirits,
+1-203-221-5506, Web site: http://www.allieddomecq.com/
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