Broadmoor Development Corporation Helps Program Participants Return to Their Homes through Salesforce.com's 1% Product Donation
November 05 2008 - 8:00AM
PR Newswire (US)
Salesforce.com's 1/1/1 integrated corporate philanthropy model
gives enterprise-class technology back to innovative nonprofits SAN
FRANCISCO, Nov. 5 /PRNewswire/ -- The Salesforce.com Foundation,
the global leader in integrating philanthropy and business, today
announced that Broadmoor Development Corporation (BDC), a nonprofit
organization dedicated to the redevelopment of Broadmoor, New
Orleans, is using donated and discounted licenses of Salesforce
CRM, which it received through salesforce.com's 1% Product Donation
Program http://www.salesforcefoundation.org/product, to improve
operations and increase its overall success. The BDC easily
tailored Salesforce CRM to meet its particular needs, and now has a
custom case management solution that helps it return program
participants to their neighborhoods and homes. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO) "Before
Hurricane Katrina, we were able to manage our community programs
manually with paper forms and spreadsheets. Then suddenly our focus
was dramatically changed and we were inundated with people in need
of assistance," said Hal Roark, executive director at the Broadmoor
Development Corporation. "Salesforce.com's donation enabled us to
quickly develop a solution that supported our growing operations."
Like most nonprofits, the BDC operates with a lean staff and tight
budgets. The organization had no IT staff and little technical
expertise to devote to a case management application. Leveraging
the support of a college intern, the BDC had Salesforce CRM
customized and running in less than two months. Now, the BDC has an
efficient and easy way to collect and store data, and to match
available residences with individuals in need of housing. "We
literally bought our intern a 'Salesforce for Dummies' book and set
her free to work. With no prior Salesforce CRM experience, she was
able to configure the solution and teach the rest of us to use it,"
added Roark. "Salesforce CRM is now used as our complete case
management system and is enabling us to be more efficient and serve
more people in less time. Even better, Salesforce CRM is helping us
meet our objectives to return our community to the great place it
once was." About The Broadmoor Community Corporation The Broadmoor
Development Corporation (BDC) was created after Hurricane Katrina
to assist the Broadmoor neighborhood of New Orleans with their
recovery. All 7000 people and 2400 buildings of the neighborhood
were drastically affected by the storm. The BDC is governed by a
board of directors and follows all the conventions of community
development corporations nationwide. For information, visit
http://broadmoorcorp.com/ About the Salesforce.com Product Donation
Program The salesforce.com 1% Product Donation Program is a key
component of salesforce.com's 1/1/1 Model where 1% Time, 1% Equity,
1% Product are given to nonprofits around the world to help them
better serve their social missions. The 1% Product Donation Program
provides qualified nonprofits with unprecedented access to state of
the art, enterprise-class technology to fuel innovation in their
organizations. Today, more than 4,000 nonprofits are using
Salesforce CRM to manage a wide range of organizational needs
including managing constituent relationships, fundraising
campaigns, volunteers, program delivery, and much more.
Salesforce.com donates 10 licenses to qualified nonprofits.
Additional licenses are offered at an 80 percent discount. For more
information on this program, please visit
http://www.salesforcefoundation.org/product. Developers interested
in creating applications for nonprofits can get started for free by
joining the Salesforce Developer Network
http://www.salesforce.com/developer/, which provides instant access
to software development tools and information on how to develop on
the Force.com Platform. About the Salesforce.com Foundation The
Salesforce.com Foundation is the leader in pioneering, evangelizing
and implementing the 1/1/1 Model and using it as a means to improve
the lives of people around the world. The 1/1/1 Model harnesses the
power of people and technology through 1% Time, 1% Equity, 1%
Product, and being "one" with the earth, to build deep
relationships with communities around the world and increase the
effectiveness of nonprofit organizations in achieving their goals.
The Foundation concentrates on the use of technology, specifically
as it relates to organizations with youth development programs. It
has supported technology projects around the world that help kids
in bereft urban and rural areas access technology to create better
futures for themselves. The 1/1/1 Model has had a profound effect
on salesforce.com and its communities: Since July of 2000,
salesforce.com employees have given over 80,000 hours of their time
and expertise back to the community. More than 4,000 nonprofits in
56 countries around the world are using donated licenses to run
their businesses more efficiently; and numerous organizations are
benefiting from technology related grants from the Foundation. For
more information on the 1/1/1 Model, please visit
http://www.sharethemodel.org/. For more information on the
Salesforce.com Foundation, please visit
http://www.salesforcefoundation.org/.
http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO
http://photoarchive.ap.org/ DATASOURCE: The Salesforce.com
Foundation CONTACT: Katy Dormer of salesforce.com, +1-415-901-8595,
Web site: http://www.salesforcefoundation.org/
http://www.salesforce.com/ http://broadmoorcorp.com/
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