BEIJING, Feb. 4 /Xinhua-PRNewswire-FirstCall/ -- China's leading diversified financial media group Xinhua Finance Media ('XFMedia', Nasdaq: XFML) today announced that Inner Mongolia Satellite TV (known as 'NMTV') was the only nationwide broadcaster in China to relay the 2008 Super Bowl across the country on February 4th Beijing time. XFMedia CEO Ms Fredy Bush said that the broadcast rights represent a unique opportunity to enhance the visibility of NMTV while helping to build interest amongst Chinese viewers in the NFL. The NBA series has become hugely successful in China in recent years, leading to interest in other American sports. According to data announced by the NBA, the 2006-07 season attracted 1.2 billion viewers in China. 'We are excited with this unprecedented opportunity for NMTV, which of course will strengthen its advertising value,' Ms Bush added. 'We look forward to continuing the collaboration with Yes TV, a content partner of NFL in Asia, and the NFL for the next couple of years in the Chinese market.' NMTV reaches 105 cities across China, including Beijing, Shanghai and Guangzhou, and has a potential viewership of an estimated 225 million. Through the strategic alliance with Shanghai Camera Media Investment Co., Ltd, XFMedia provides consulting and advertising services to NMTV. In 2007, NMTV won the 2007 Best Advertising Value TV Channel award, together with nine other Chinese TV channels, including CCTV, Hunan Satellite TV, Shanghai's Dragon Satellite TV. The award is issued by a division of China's Ministry of Commerce and the Chinese Academy of Social Sciences in association with the Hong Kong Polytechnic University's Asian Center for Brand Management. About Xinhua Finance Media Limited Xinhua Finance Media ('XFMedia'; Nasdaq: XFML) is China's leading diversified financial media group targeting high net worth individuals nationwide. The company reaches its target audience via TV, radio, newspapers, magazines and other distribution channels. Through its five synergistic business groups, Advertising, Broadcast, Print, Production and Research, XFMedia offers a total solution empowering clients at every stage of the media process and keeping people connected and entertained. Headquartered in Beijing, the company has offices and affiliates in major cities of China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. For more information, please visit http://www.xinhuafinancemedia.com/ . About Yes TV Yes TV is a content partner of the NFL in Asia representing the League with respect to broadcast arrangements in the region. The Hong Kong-based Yes Television is a leading, independent media company specializing in the aggregation and production of compelling video entertainment channels, with distribution across Asia on all platforms: terrestrial free-to-air, pay TV, IPTV, broadband, wireless. Safe Harbor Statement This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Among other things, quotations from management in this announcement contain forward-looking statements. Statements that are not historical facts, including statements about XFMedia's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties that could cause actual results to differ materially from those contained in any forward-looking statements. Potential risks and uncertainties include, but are not limited to, risks outlined in XFMedia's filings with the U.S. Securities and Exchange Commission, including its registration statement on Form F-1. All information provided in this press release is as of the date hereof, and XFMedia undertakes no duty to update such information, except as required under applicable law. For more information, please contact: Xinhua Finance Media Joy Tsang Tel: +86-21-6113-5999 Email: DATASOURCE: Xinhua Finance Media CONTACT: Joy Tsang of Xinhua Finance Media, +86-21-6113-5999, or Web Site: http://www.xinhuafinancemedia.com/

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