JERSEY CITY, N.J., April 8, 2021 /PRNewswire/ -- WynnBET, the
premier casino and sports betting app from the global leader in
luxury hospitality, Wynn Resorts, announces a multi-year content
marketing and affiliate partnership with leading global technology
and digital publishing platform, Minute Media, owner and operator
of six global sports and culture brands including The Players'
Tribune, FanSided, 90min, and The Big
Lead. Under the deal, WynnBET will tap into Minute Media's
diverse network of owned brands, media personalities, athlete
influencers, and open technology platform to create story-driven
content that introduces WynnBET to an average of 60 million monthly
users in the United States.
"Minute Media creates and publishes high quality sports-related
content, much of it to avid local audiences, and we are excited
about the opportunity to introduce WynnBET to them," said
Craig Billings, President of Wynn
Resorts. "We also look forward to leveraging our partnership with
Minute Media to jointly create compelling new content for
distribution through our combined properties."
WynnBET will benefit from Minute Media's proprietary publishing
and multi-channel distribution infrastructure that currently powers
over a billion video streams each month. With hundreds of websites
integrated into Minute Media's platform, including one for every
major professional sports team, the companies will collaborate to
produce targeted sports, entertainment, and lifestyle video and
audio content that educates bettors using insight from WynnBET's
expert bookmakers and explores larger sports industry trends,
in-depth features, and team and athlete profiles. Further
cross-promotional initiatives will include traditional ads, WynnBET
odds integration, social media campaigns, and more.
"We're thrilled to be working with WynnBET on this partnership,
which will leverage our proprietary technology, robust video
distribution, and athlete network to drive increased reach and
awareness for their business," said Asaf
Peled, Founder and CEO of Minute Media. "Together, we look
to engage the rapidly growing sports betting audience and to
provide them with a unique content experience that they won't get
anywhere else."
Minute Media is the second partnership with a major media
company for WynnBET, which in February
2021 became the official sports betting partner of Blue Wire
Podcasts, an expansive sports audio network with over 140 original
shows. The Blue Wire agreement includes the construction of an
on-premises podcast studio at Wynn Las Vegas adjacent to its retail
race and sportsbook that will host podcast personalities, star
athlete guests, and live events.
Moelis & Company acted as exclusive financial advisor to
WynnBET on the transaction.
For more information, visit WynnBET.com.
About WynnBET
WynnBET is the online gaming division of
Wynn Resorts (Nasdaq: WYNN) offering a world-class collection of
casino and sports betting mobile options for discerning players who
understand the difference between placing a bet and experiencing a
bet. WynnBET products are designed to digitally deliver the
legendary service and guest experience Wynn Resorts is known for,
backed by the Company's trusted legacy as the world's premier
international casino operator.
WynnBET is anchored by its eponymous mobile sports and casino
betting app providing one-of-a-kind experiences, unique social
betting mechanics, and a high-quality user interface. Currently
available in New Jersey,
Colorado, Michigan, Virginia, and Indiana, WynnBET is poised for rapid expansion
in 2021 with market access opportunities in ten states and several
pending license applications in process. WynnBET is
an Authorized Gaming Operator of NASCAR and proud partner of
the Memphis Grizzlies and Detroit Pistons, with more partnerships
to be announced. WynnBET was launched in 2020 and is headquartered
in Jersey City, New Jersey. For
more information, visit WynnInteractive.com or WynnBET.com.
About Minute Media
Minute Media is a leading media and
technology brand focused on two main pillars—platform and content.
Minute Media's platform serves as the company's foundation,
powering its content as well as enabling the evolution of other
market-leading digital media brands. To date, Minute Media's owned
and operated destinations include The Players' Tribune, FanSided,
90min, DBLTAP, Mental Floss and The Big Lead. The company currently
holds the #1 spot in Comscore's U.S. sports video rankings and #4
in U.S. sports reach.
Contact:
Eric Kreller,
Wynn Las Vegas
702-770-3740
eric.kreller@wynnlasvegas.com
Lynelle Jones, Minute Media
814-935-6306
lynelle@minutemedia.com
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SOURCE WynnBET