The zesty dry rub is available nationwide in
The Latto Meal made in collaboration with the hip-hop artist, just
in time for National Chicken Wing Day
DALLAS, July 18,
2023 /PRNewswire/ -- Wingstop (NASDAQ: WING) – the
fast casual chicken brand, specializing in iconic flavors – kicked
off a collaboration today with longtime brand fan and hip-hop
artist Latto to debut a specialty zesty dry rub: Latto's Lemon Herb
Remix. The new flavor, crafted by Latto and Wingstop's culinary
team, is now available in all restaurants nationwide for a limited
time.*
Lemon Herb Remix packs tastes of zesty lemon, aromatic herbs,
and savory garlic, captivating fans with an irresistible
combination of familiar yet innovative flavors, new to the chicken
wing and sandwich space.
Not only will Wingstop and Latto fans experience a new flavor,
they also introduced The Latto Meal – a craveable group meal that
brings Latto's ideal flavor experience to life. In honor of her
signature 7-7-7 lottery winning energy, the meal features 21
classic wings, two dips and one large fry.
"You can't beat this flavor don't play with me!!! I crafted my
very own Lemon Herb Remix flavor with Wingstop and it's 10/10,"
said Latto. "I've been obsessed and eating Wingstop for years. To
order The Latto Meal just how I do, go with all flats in my
signature flavor and all the ranch. It's so good that you'll be
fighting over the last wing, just like my sister Brook and I
do."
Wingstop's newest commercial features Latto bringing hand
sauced-and-tossed Lemon Herb Remix wings and seasoned fries to
girls night, featuring her hit song "Put It on Da Floor."
"Wingstop fans crave our differentiated flavor, and as an
emerging artist, Latto has brought her own differentiated flavor to
the music industry," said Wingstop's Chief Growth Officer,
Anne Fischer. "We're thrilled to
bring this collaboration to life with Latto to bring flavor fans
into Wingstop through big, bold flavor with the Lemon Herb
Remix."
The flavor innovation comes just in time for National Chicken
Wing Day – deemed Wingstop Wing Day – where fans can get five free
wings on Saturday, July 29,
redeemable with the code FREEWINGS at checkout on Wingstop.com or
the app.**
*Available for a limited time only at participating locations
in the US. While supplies last. ©2023 WF LLC
**Valid only
on 7/29/2023 at participating US
locations on orders placed via Wingstop.com or the Wingstop App.
Minimum purchase required. Any chicken item (wings (classic or
boneless), tenders, or chicken sandwich) and five (5) wings
(classic or boneless) must be in basket and promo code FREEWINGS
must be used to receive promotional items. Does not include
applicable fees, surcharges, taxes, or gratuities. Limited to five
(5) wings (classic or boneless) per transaction. May not be
combined with any other offers or promotions. California delivery orders subject to CA Prop
22 Fee. Colorado delivery orders
subject to Retail Delivery Fee. ©2023 WF LLC
About Wingstop
Founded in 1994 and headquartered
in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and
franchises more than 2,000 locations worldwide. The Wing Experts
are dedicated to Serving the World Flavor through an unparalleled
guest experience and use of a best-in-class technology platform,
all while offering classic and boneless wings, tenders, and chicken
sandwiches, always cooked to order and hand sauced-and-tossed in
fans' choice of 11 bold, distinctive flavors. Wingstop's menu also
features signature sides including fresh-cut, seasoned fries and
freshly-made ranch and bleu cheese dips.
In fiscal year 2022, Wingstop's system-wide sales increased
16.8% to approximately $2.7 billion, marking the 19th
consecutive year of same store sales growth. With a vision of
becoming a Top 10 Global Restaurant Brand, our system is comprised
of independent franchisees, or brand partners, who account for
approximately 98% of Wingstop's total restaurant count of 1,996 as
of April 1, 2023.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all guests.
Rounding out a strong year in 2022, the Company
made Technomic 500's "Fastest Growing Franchise"
list, was ranked #16 on Entrepreneur
Magazine's "Franchise 500," won Fast Casual's Excellence
in Food Safety award, and was named to Fast Company's "The World's
Most Innovative Companies" list ranking #4 in the dining
category.
For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop and
follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn
more about Wingstop's involvement in its local communities
at www.wingstopcharities.org.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.