The flavor brand combines forces with
72andSunny as its creative agency of record
DALLAS, April 13,
2023 /PRNewswire/ -- Wingstop Restaurants Inc.
(NASDAQ: WING) – the award-winning flavor brand with nearly 2,000
restaurants globally – is excited to announce the appointment of
72andSunny as its new creative agency of record. The brand plans to
continue scaling awareness through its new partnership by building
upon existing momentum and winning more occasions with fresh,
compelling creative.
"This partnership marks the next chapter of Wingstop's growth
story and I believe 72andSunny is the agency that will help us
execute our strategy of achieving $2M
AUVs," said Michael Skipworth,
Wingstop's President & CEO. "While 2022 marked our
19th consecutive year of same-store sales growth, we
continue to have a meaningful opportunity to scale brand
awareness."
Wingstop's partnership with 72andSunny begins immediately with
plans to execute a strategic approach to marketing and attract
new guests with attention-grabbing, mouth-watering new
advertising spots and creative to follow.
"We are thrilled to partner with Wingstop and amplify consumers'
love for this brand in culture while using our creativity to unlock
possibilities that drive growth," said Marianne Malina, 72andSunny's President of
North America. "We were especially
drawn to the world class leaders that drive this dynamic business.
Their vision is ambitious and inspiring and together we will be
unstoppable."
Wingstop will announce fiscal first quarter 2023 financial
results on May 3, 2023. Click here
for more information.
About Wingstop
Founded in 1994 and headquartered in
Dallas, TX, Wingstop Inc. (NASDAQ:
WING) operates and franchises more than 1,950 locations worldwide.
The Wing Experts are dedicated to Serving the World Flavor through
an unparalleled guest experience and use of a best-in-class
technology platform, all while offering classic and boneless wings,
tenders, and chicken sandwiches, always cooked to order and hand
sauced-and-tossed in fans' choice of 11 bold, distinctive flavors.
Wingstop's menu also features signature sides including fresh-cut,
seasoned fries and freshly-made ranch and bleu cheese dips.
In fiscal year 2022, Wingstop's system-wide sales increased
16.8% to approximately $2.7 billion,
marking the 19th consecutive year of same store sales growth. With
a vision of becoming a Top 10 Global Restaurant Brand, our system
is comprised of independent franchisees, or brand partners, who
account for approximately 98% of Wingstop's total restaurant count
of 1,959 as of December 31, 2022.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all
stakeholders.
Rounding out a strong year in 2022, the Company
made Technomic 500's "Fastest Growing Franchise"
list, was ranked #16 on Entrepreneur
Magazine's "Franchise 500," won Fast Casual's Excellence
in Food Safety award, and was named to Fast Company's "The World's
Most Innovative Companies" list ranking #4 in the dining category.
For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop and
follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn
more about Wingstop's involvement in its local communities
at www.wingstopcharities.org.
Media Contact
Megan Sprague
media@wingstop.com
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SOURCE Wingstop Restaurants Inc.