With the highly anticipated, distinctive dry
rub back on menus nationwide, lucky fans will be added to
Wingstop's Instagram Close Friends cohort for insider flavor news
and rewards
DALLAS, Feb. 6, 2023
/PRNewswire/ -- Wingstop Inc. (NASDAQ: WING) fans are
notoriously passionate, and when Wingstop's first run of their Hot
Honey Rub ran dry last summer, fans freaked. Today, The Flavor
Experts responded to an overwhelming demand to bring the craveable
sweet heat of Hot Honey Rub back to menus nationwide for a limited
time with an added bonus: exclusive Instagram Close Friends access
for its most vocal fans.
The craze kicked off in June 2022
when Wingstop introduced its take on the popular hot honey flavor
with a craveable, crunchy, sweet, fiery dry rub. Unlike the sticky,
gooey honey texture that was expected, Wingstop debuted a less
messy flavor that brings out the sweetness of honey with a bold
kick from cayenne pepper and ancho chili, which can be hand
sauced-and-tossed on the Wingstop Chicken Sandwich, classic wings,
boneless wings or tenders.
Fans joked that they would, sell their soul for Wingstop's Hot
Honey Rub to return, saying, "a part of me died" when the flavor
ran its limited-time-only course – calling it "the worst thing to
ever happen to me." To mend broken hearts, some of Wingstop's most
vocal superfans were the first to hear the official news by being
added to the brand's first-ever Instagram Close Friends list at
midnight on Feb. 5.
And Wingstop isn't stopping there. Curious flavor seekers who
share their fiery fandom on social with the hashtag
#WingstopHotHoney will have the chance to be added to the Close
Friends group today through Feb. 13,
2023. Those with the most engagement will make the group and
reap hot rewards, like limited-edition merch and insider brand
knowledge. Some content will even be boosted by Wingstop and appear
as sponsored advertisements in exchange for Wingstop gift
cards.
"True to our position as The Flavor Experts, Wingstop's Hot
Honey Rub is unlike anything else out there," said Michael Skipworth, Wingstop's President &
CEO. "We saw how much hype there was around the flavor when it
first launched and we're here to tell flavor fans that we heard you
– we're bringing Hot Honey Rub back again!"
Fans nationwide can try Hot Honey Rub by ordering online at
Wingstop.com or through the Wingstop app, available while supplies
last.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING)
operates and franchises over 1,900 locations worldwide. The Wing
Experts are dedicated to Serving the World Flavor through an
unparalleled guest experience and use of a best-in-class technology
platform, all while offering classic and boneless wings, tenders,
and chicken sandwiches, always cooked to order and hand
sauced-and-tossed in fans' choice of 11 bold, distinctive flavors.
Wingstop's menu also features signature sides including fresh-cut,
seasoned fries and freshly-made ranch and bleu cheese dips.
In fiscal year 2021, Wingstop's system-wide sales increased
20.2% year-over-year to approximately $2.3
billion, marking the 18th consecutive year of same store
sales growth. With a vision of becoming a Top 10 Global Restaurant
Brand, our system is comprised of independent franchisees, or brand
partners, who accounted for approximately 98% of Wingstop's total
restaurant count of 1,898 as of September
24, 2022.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all
stakeholders.
Rounding out a strong year in 2021, the Company was ranked #1 on
Technomic 500's "Fastest Growing Franchise" and #22 on Entrepreneur
Magazine's "Franchise 500," maintained its certification as a Great
Place to Work and named to Fast Company's "The World's Most
Innovative Companies" list ranking #4 in the dining category.
For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop and
follow @Wingstop on Twitter, Instagram, Facebook, and TikTok. Learn
more about Wingstop's involvement in its local communities
at www.wingstopcharities.org.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.