The Flavor Experts introduce new Carolina Gold
BBQ flavor for a limited time, inspired by southern BBQ
traditions
DALLAS, Dec. 5, 2022
/PRNewswire/ -- Wingstop (NASDAQ: WING) stepped up its flavor
game today, this time with its new limited-time flavor Carolina
Gold BBQ that's said to taste as good as gold. Inspired by the
southern BBQ traditions of the Carolinas, Wingstop applied its
flavor expertise to concoct a bold, distinct spin on a familiar
classic, available today in restaurants nationwide while supplies
last.
Barbecue is popular from coast to coast, but each region has its
distinct traditions, techniques and ingredients that make their
sauces unique. Traditional Carolina
Gold barbecue sauce is exactly that, with roots in
South Carolina, and is defined by
a distinct mustard base and tangy flavor profile. Wingstop's
version is a unique spin on a classic, yet appeals to the masses in
a way that only Wingstop can – begging to be tasted to capture the
full sensorial experience.
"Wingstop's Carolina Gold BBQ flavor maintains the classic
queues of mustard, vinegar and brown sugar flavors that are true to
its origins, but – in Wingstop fashion – our flavor stands out from
the crowd," said Chef Larry Bellah,
Wingstop's Director of Culinary and R&D. "It's heavier on the
sweetness, making this flavor delectable and surprisingly craveable
for even the biggest mustard skeptics. It's a must try, especially
on our Chicken Sandwich."
While it's not crafted using liquid gold, Wingstop's Carolina
Gold BBQ tastes and looks the part, shimmering a golden hue on top
of the brands' cooked-to-order proteins. The flavor can be hand
sauced-and-tossed on the new Wingstop Chicken Sandwich for a
premium flavor experience, and makes for an elite choice on classic
bone-in, boneless or crispy tender menu offerings.
Fans can get their flavor fix by ordering online on Wingstop.com
or through the Wingstop app. From December 6 through 19, Uber Eats is running a
buy-one-get-one free Chicken Sandwich promotion, giving fans the
opportunity to sample two bold flavors. Each Wingstop Chicken
Sandwich comes with a side of the brand's iconic scratch-made ranch
for dipping, for ultimate craveability.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING)
operates and franchises approximately 1,900 locations worldwide.
The Wing Experts are dedicated to Serving the World Flavor through
an unparalleled guest experience and use of a best-in-class
technology platform, all while offering classic and boneless wings,
tenders, and chicken sandwiches, always cooked to order and hand
sauced-and-tossed in fans' choice of 11 bold, distinctive flavors.
Wingstop's menu also features signature sides including fresh-cut,
seasoned fries and freshly-made ranch and bleu cheese dips.
In fiscal year 2021, Wingstop's system-wide sales increased
20.2% year-over-year to approximately $2.3
billion, marking the 18th consecutive year of same store
sales growth. With a vision of becoming a Top 10 Global Restaurant
Brand, our system is comprised of independent franchisees, or brand
partners, who accounted for approximately 98% of Wingstop's total
restaurant count of 1,898 as of September
24, 2022.
A key to this business success and consumer fandom stems from
The Wingstop Way, which includes a core value system of being
Authentic, Entrepreneurial, Service-minded, and Fun. The Wingstop
Way extends to the brand's environmental, social and governance
platform as Wingstop seeks to provide value to all
stakeholders.
Rounding out a strong year in 2021, the Company was ranked #1 on
Technomic 500's "Fastest Growing Franchise" and #22 on Entrepreneur
Magazine's "Franchise 500," maintained its certification as a Great
Place to Work and named to Fast Company's "The World's Most
Innovative Companies" list ranking #4 in the dining category.
For more information visit www.wingstop.com or
www.wingstop.com/own-a-wingstop and follow @Wingstop on
Twitter, Instagram, Facebook, and TikTok. Learn more about
Wingstop's involvement in its local communities at
www.wingstopcharities.org.
Media Contact
Maddie Lupori
Media@wingstop.com
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SOURCE Wingstop Restaurants Inc.