Pure Sunfarms First Licensed Producer to Adopt Hang Dry at Scale
November 07 2022 - 10:00AM
GlobeNewswire Inc.
Pure Sunfarms, a wholly owned subsidiary of Village Farms
International, Inc. (Nasdaq: VFF), announces the company’s
transition to hang dry, a process adapted from the legacy market
that helps protect the natural bud structure of the company’s
beloved BC bud, contributing to an enhanced consumer experience.
Pure Sunfarms is the first licensed producer to adopt hang dry
processes at scale.
As part of the hang dry process, plants are harvested whole and
hung upside down to dry, leaves and all, which create a natural
shield around the flowers’ delicate trichomes. This process
minimizes direct handling of the flowers to preserve natural bud
structure and aromas, while delivering a higher terpene potential.
Before hang dry, the BC-based producer used a process where flower
was removed from its stem with leaves intact and dried flat on
trays.
“Our team is constantly identifying opportunities to innovate
and evolve to elevate our products and bring consumers everyday
premium BC bud—and hang drying is an extension of this,” says
Mandesh Dosanjh, President and CEO, Pure Sunfarms. “As we continue
to refine our hang dry process, consumers can expect our bag appeal
to keep getting better. It’s all about getting that bag
appeal.”
Honouring the heritage of BC bud by combining the hang dry
knowledge of veteran, legacy growers with the expertise of Pure
Sunfarms cultivation and operations experts and the capacity of its
1.65 million square foot greenhouse space is what allows Pure
Sunfarms to bring the quality of craft cannabis to scale.
“This movement to hang dry has been years in the making for Pure
Sunfarms. Working with our engineers, scientists, cultivators—you
name it. This team has come together in such a big way to make hang
dry happen,” Mandesh continues. “We’re so proud to shine a light on
this legacy practice and to be the first licensed producer to bring
it to life, at scale.”
The Pure Sunfarms team conducted thorough testing prior to the
transition to determine optimal drying conditions, including
humidity, moisture and temperature levels, and is consistently
evolving its processes to enhance the quality of product and
consumer experience. Consumers can expect to see hang dried product
roll-out in dried flower packs over the coming months.
For more information about Pure Sunfarms, visit
www.puresunfarms.com
About Pure Sunfarms
Pure Sunfarms is one of the largest cannabis operations in the
world with 2.2 million square feet of greenhouse space in Delta,
British Columbia. The company currently operates within 1.65
million square feet, and has capacity to produce, sell and
distribute 112,500 kilograms of high-quality, BC-grown dried flower
annually for Canadian recreational and international markets, with
the ability to expand annual output to 150,000 kilograms as needed.
The company brings together decades of agricultural and legacy
cultivation experience with best-in-class, large scale operational
expertise, and is Canada's top-selling brand.
Pure Sunfarms products are available in Ontario, British
Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest
Territories, New Brunswick, and Newfoundland and Labrador at
participating retailers and online through each region’s respective
distributor where applicable. Pure Sunfarms also provides cannabis
to its affiliate ROSE LifeScience in Québec, other licensed
producers in Canada and is EU GMP certified to export product
internationally.
Pure Sunfarms is the licensed producer of record for Pure
Sunfarms, The Original Fraser Valley Weed Co. and is Cookies
sun-grown partner in Canada. Pure Sunfarms is a wholly owned
subsidiary of Village Farms International, Inc. (Nasdaq: VFF).
www.puresunfarms.com
Media Contact
Danielle AlloreCommunications Managermedia@puresunfarms.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/cec792ca-1db1-4760-8b19-b17611b3cd41.
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