Upwork Announces Upwork CoLab, A New Brand Partnership Program Designed to Connect Freelancers with Visionary Brands
CoLab kicks off
through inaugural partnership with Budweiser and the opportunity to
design and market limited-edition Labor Day can packaging
Upwork Inc. (Nasdaq: UPWK), the world’s work marketplace, and
Budweiser today announced a partnership to champion America’s
diverse workforce by tapping into the country’s extraordinary
creative freelancers to reimagine the design of limited-edition
Labor Day can packaging.
This press release features multimedia. View
the full release here:
Upwork invites Creative Directors to apply to work together with
Budweiser on the Labor Day custom limited edition packaging
The winning Creative Director will assemble and lead a team of
freelancers to design the custom can packaging, in addition to
concepting and executing the broader marketing campaign around it,
all in close partnership with Budweiser.
The partnership marks the launch of Upwork CoLab, a new Upwork
brand-partnership program that connects freelancers with exciting
brands to collaborate on high-value, relevant, and innovative
projects. It will enable brands to tap into a global workforce of
independent talent who provide unique perspectives, ideas, and
solutions. The program will feature a series of unique projects
with companies big and small in a number of industries requiring an
assortment of skills.
“We’re thrilled to kick off our new brand-partnership program
with Budweiser, one of the world’s most iconic brands, to celebrate
the diverse American workforce on Labor Day,” says Lars Asbjornsen,
SVP of Marketing at Upwork. “This special project brings a unique
opportunity for Upwork top creative talent to do meaningful work,
showcase their expertise, and build powerful relationships with
brands like Budweiser.”
Upwork is the world’s work marketplace that connects businesses
with independent talent. We serve everyone from one-person startups
to 30% of the Fortune 100 with a powerful, trust-driven platform
that enables companies and freelancers to work together in new ways
that unlock their potential. Our talent community earned over $2.3
billion on Upwork in 2020 across more than 10,000 skills, including
website & app development, creative & design, customer
support, finance & accounting, consulting, and operations.
Learn more at www.upwork.com and join us on LinkedIn, Twitter,
Facebook, and Instagram.
Budweiser, an American-style lager, was introduced in 1876 when
company founder Adolphus Busch set out to create the United States'
first truly national beer brand – brewed to be universally popular
and transcend regional tastes. Each batch of Budweiser stays true
to the same family recipe used by five generations of Busch family
brewmasters. Budweiser is a medium-bodied, flavorful, crisp and
pure beer with blended layers of premium American and European hop
aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made using time-honored methods including
"kraeusening" for natural carbonation and Beechwood aging, which
results in unparalleled balance and character.
For more than 165 years, Anheuser-Busch has carried on a legacy
of brewing great-tasting, high-quality beers that have satisfied
beer drinkers for generations. Today, we own and operate more than
120 facilities, including breweries, wholesaler distribution
centers, agricultural facilities and packaging plants, and have
more than 19,000 colleagues across the United States. We are home
to several of America’s most recognizable beer brands, including
Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as
a number of regional brands that provide beer drinkers with a
choice of the best-tasting craft beers in the industry. From
responsible drinking programs and emergency drinking water
donations to industry-leading sustainability efforts, we are guided
by our unwavering commitment to supporting the communities we call
home. For more information, visit www.anheuser-busch.com or follow
Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
version on businesswire.com: https://www.businesswire.com/news/home/20210520005219/en/
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