NEEDHAM, Mass., May 23, 2017 /PRNewswire/
-- TripAdvisor®, the world's largest travel site*
from reviews to bookings, today announced a new streamlined
experience for its native iOS app available in Apple's App Store. Now travelers can more easily plan
every aspect of their trip on the TripAdvisor app, including
finding the lowest price for the right hotel, as well as get the
best value on flights, vacation rentals, restaurants and other
things to do in-destination.
"Travelers want to know they're getting the best value on a
hotel and other parts of the trip, and we have now redesigned our
app to make sure they do just that," said Stephen Kaufer, chief executive officer and
co-founder of TripAdvisor, Inc. "The new TripAdvisor app experience
allows travelers to effortlessly compare prices and book their
hotel, find great things to do on the go, and unleash the full
potential of their trip."
Improved TripAdvisor Experience
The new app better
supports the needs of millions of hotel shoppers increasingly
coming to TripAdvisor to compare prices and book. Travelers
visiting the new native app will notice a simpler and more
streamlined design, as well as greater consistency across
TripAdvisor's various travel categories.
From a new homepage that makes it easier to find the right hotel
for a traveler's trip, to newly enhanced hotel search pages that
put price comparison front and center, TripAdvisor has created a
best-in-class experience for travelers.
TripAdvisor has also updated its "Things to Do" and
"Restaurants" categories, which now adapt to user preferences and
make customized recommendations based on machine learning.
Travelers will find it easier than ever to access essential
travel insights, including more than 500 million reviews and
opinions covering seven million accommodations, airlines,
restaurants and attractions globally. They will also find it easier
to get the lowest price on every hotel search, as TripAdvisor
searches more than 200 booking sites.
New TripAdvisor App Features
- "Best Value" hotel rankings: To ensure travelers
get the best bang for their buck, hotels are now ranked and sorted
based on a combination of a number of proprietary factors,
including traveler ratings, hotel rates, booking popularity, brand
affinity and location. A "Traveler Ranked" filter also remains
available to help travelers search for top-rated hotels based on
quality, quantity and recency of reviews on the site.
- Itinerary & trip collaboration: Travelers now have
the ability to save and create trips, and collaborate with friends
and family on the must-dos through a new feature called
"MyTrips."
- 360-degree photos: In addition to the more than 98
million candid traveler photos available on the site, new
360-degree photos give travelers a first-hand look inside hotels
around the world.
- Safe & secure booking: A vaulted credit card feature
makes TripAdvisor's instant booking platform safe, easy and quick
for users looking to save money on the right hotel room for
them.
Beginning today, the new iOS app is available across 48 markets
where TripAdvisor operates. TripAdvisor will roll out a redesigned
user experience with the new features and design elements on
TripAdvisor's Android native app, as well as the company's mobile
and desktop websites in the near future.
New App Design and Future Roll Out Across TripAdvisor a
Result of Community Feedback
With average monthly unique hotel shoppers reaching nearly 150
million, up 9% year-over-year, TripAdvisor continues to be a
highly-loved and heavily-visited travel brand.
To ensure that the world's largest travel site continued to meet
customer shopping and price-comparison needs, TripAdvisor solicited
feedback from thousands of users through consumer research, A/B
testing, focus groups and usability studies. The research showed
that consumers wanted an easier-to-use experience that more clearly
showcased the best prices, location, amenities and user reviews and
ratings when they choose a property—all elements that will be found
in the new redesign. Since testing began, users have lauded the
revamped TripAdvisor platform for "saving me money," "getting the
best price," and "finding the lowest prices compared to other
sites."
"Consumer insights from our traveler community was a crucial
part of our redesign process," said Barbara
Messing, chief marketing officer, TripAdvisor. "We are a
resource for travelers by travelers and it was important to make
sure we were getting our community's input as we evolved our
experience."
About TripAdvisor
TripAdvisor, the world's largest
travel site*, enables travelers to unleash the full potential of
every trip. With more than 500 million reviews and opinions
covering the world's largest selection of travel listings worldwide
-- over 7 million accommodations, airlines, attractions, and
restaurants -- TripAdvisor provides travelers with the wisdom of
the crowds to help them decide where to stay, how to fly, what to
do and where to eat. TripAdvisor also compares prices from more
than 200 hotel booking sites so travelers can find the lowest price
on the hotel that's right for them. TripAdvisor-branded sites are
available in 49 markets, and are home to the world's largest travel
community of 390 million average unique monthly visitors,** all
looking to get the most out of every trip. TripAdvisor: Know
better. Book better. Go better.
TripAdvisor, Inc. (NASDAQ: TRIP), through its subsidiaries,
manages and operates websites under 22 other travel media brands:
www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com,
www.familyvacationcritic.com, www.flipkey.com,
ww.thefork.com, (including
www.lafourchette.com, www.eltenedor.com, www.iens.nl and
www.dimmi.com.au), ww.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.housetrip.com,
www.independenttraveler.com, www.jetsetter.com,
www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com,
www.smartertravel.com, www.tingo.com,
www.tripbod.com, www.vacationhomerentals.com and
www.viator.com.
*Source: comScore Media Metrix for TripAdvisor Sites,
worldwide, December 2016
**Source: TripAdvisor log files, Q1 2017
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SOURCE TripAdvisor