Tremor International, a global leader in video and Connected TV
(“CTV”) advertising, offering an end-to-end technology platform
that enables advertisers to reach relevant audiences and publishers
to maximize yield on their digital advertising
inventory, today announced the increased scale of its
data-driven TV Intelligence solution. Through new partnerships
signed in recent months, the TV Intelligence solution’s national
footprint now reaches 44 million US households, with a more
holistic and representative dataset sourced from smart TVs and
eighteen MVPD providers.
Available to buyers through the Tremor Video DSP and the Unruly
SSP, the components of Tremor International’s end-to-end platform,
the TV Intelligence solution is an expansive dataset inclusive of
Set-Top Box (STB), Automatic Content Recognition (ACR) and
cross-screen panel data, coupled with captivating video creative to
support marketers’ TV and cross-device media strategies.
In a highly fragmented TV viewership landscape, marketers
encounter challenges reaching and measuring scaled TV viewing
audiences through a single access point. With TV Intelligence,
Tremor International provides access to blended TV data for
targeting and measurement, to make it easier for marketers to run
TV-like campaigns with precision on CTV and all-screen video using
the Tremor Video DSP or the Unruly SSP.
“All in, with our household scale, access to data sourced from
smart TV OEMs that can be activated across the open internet, and
support for highly customized segment activation and measurement
regardless of buying model, the Tremor Video DSP and the Unruly SSP
are positioned to offer buyers differentiated campaign strategies
and optimization,” said Jessica La Rosa, VP of Partnerships &
Data, Tremor International. “We will further strengthen our
offering in May 2022 when we gain exclusive access to VIDAA’s TV
viewership data via ACR technology.”
Tremor International has entered into or activated data
partnerships from premium and diverse sources, including six new
MVPD partners, cross-screen panel linear and streaming viewership
data from TVision, and exclusive TV viewership data from VIDAA, as
well as streaming tune-in measurement data from iSpot.tv.
In October 2021, Tremor International announced an agreement
with VIDAA, the operating system found on most Hisense TVs, as well
as other OEMs including Toshiba, for exclusive access to VIDAA’s TV
viewership data, both in the US and internationally. This agreement
will go into effect in May 2022 and will make Tremor International
the only end-to-end technology platform with direct access to OEM
ACR data for targeting purposes, outside the walled gardens.
Most recently Tremor International integrated with TVision,
which adds a panel dataset to their set-top box data and smart TV
data. TVision’s person-level linear and streaming viewership data
collected via a combination of computer vision, device detection
and ACR technology will be mapped against Tremor International’s TV
Intelligence household footprint.
“We are excited to be part of Tremor’s innovative solution for
CTV measurement,” said Yan Liu, CEO, TVision. “We are confident
that this approach of integrating multiple data sets, with
person-level calibration panels like ours will provide the highly
accurate data that the industry needs.”
As content providers increasingly shift to reaching audiences
through streaming platforms, Tremor International has partnered
with iSpot.tv to provide tune-in measurement on titles that are
running only in streaming environments. iSpot.tv’s combined data
set encompasses the largest ACR footprint for measurement in the
industry and is obtained from a broad base of television types,
sizes and buyer personas. The combined data set covers the entire
US market, from lower cost and high value TVs to high cost and top
tier TVs, from multiple connected TV operating systems, and from a
wide range of physical locations.
“Marketers looking to reduce the complexity of streaming
campaign measurement shouldn’t have to give up granularity in
attribution and lift models, or representativeness across viewing
types, geography or other demographics. We’re pleased to partner
with Tremor International to make it easier for their buyers to
understand the efficacy of their CTV and OTT campaigns,” said
Stuart Schwartzapfel, SVP of media partnerships, iSpot.tv. “Our
partnership provides marketers with the flexibility to run
campaigns across Tremor’s media footprint while taking advantage of
the data accuracy and fidelity that comes with such a scaled smart
TV footprint.”
About Tremor International
Tremor International is a collection of brands built to unite
creativity, data and technology across the open internet. Our
end-to-end, video-first platform facilitates and optimizes engaging
advertising campaigns for brands, media groups and content creators
worldwide — enabling powerful partnerships and delivering
meaningful results. A leader in Connected TV and video, Tremor
International’s footprint is expanding across the industry’s
fastest-growing segments, driven by a global team of seasoned
technologists and digital natives. Learn more at
www.tremorinternational.com
Forward Looking Statements
This press release contains forward-looking
statements, including forward-looking statements within the meaning
of Section 27A of the United Stated Securities Act of 1933, as
amended, and Section 21E of the United States Securities and
Exchange Act of 1934, as amended. Forward-looking statements are
identified by words such as “anticipates,” “believes,” “expects,”
“intends,” “may,” “can,” “will,” “estimates,” and other similar
expressions. However, these words are not the only way Tremor
identifies forward-looking statements. All statements contained in
this press release that do not relate to matters of historical fact
should be considered forward-looking statements, including without
limitation statements regarding the potential benefits associated
with the VIDAA, TVision and iSpot partnership, the growth of video
and CTV, benefits of any of Tremor’s other commercial partnerships
and any other statements related to its future financial results.
These statements are neither promises nor guarantees but involve
known and unknown risks, uncertainties and other important factors
that may cause Tremor's actual results, performance or achievements
to be materially different from its expectations expressed or
implied by the forward-looking statements, including, but not
limited to, the following: negative global economic conditions,
potential negative developments in the COVID-19 pandemic and how
those developments may adversely impact Tremor’s business,
customers and the markets in which Tremor competes, changes in
industry trends, other negative developments in Tremor's business
or unfavorable legislative or regulatory developments. Tremor
cautions you not to place undue reliance on these forward-looking
statements. For a more detailed discussion of these factors, and
other factors that could cause actual results to vary materially,
interested parties should review the risk factors listed in
Tremor’s Registration Statement on Form F-1, which was filed with
the U.S. Securities and Exchange Commission (www.sec.gov) on June
17, 2021. Any forward-looking statements made by Tremor in this
press release speak only as of the date of this press release, and
Tremor does not intend to update these forward-looking statements
after the date of this press release, except as required by
law.
Tremor and Unruly, and the Tremor and Unruly
logo are trademarks of Tremor International Ltd. in the United
States and other countries. All other trademarks are the property
of their respective owners. The use of the word “partner” or
“partnership” in this press release does not mean a legal partner
or legal partnership.
PR contact:Caroline SmithVice
President, Communications, Tremor
Internationalcsmith@tremorinternational.com
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