TechTarget Launching New Website to Help Business & IT Leaders Understand the Critical Role of Sustainability & ESG in their Decision-Making, Purchasing and Operations
February 15 2023 - 3:58PM
Business Wire
Global technology media and purchase intent-driven marketing and
sales services company TechTarget, Inc. (Nasdaq: TTGT) today
announced they will be launching TechTarget Sustainability and
ESGTM on April 21, 2023, one day before Earth Day is celebrated
around the world. This new website is designed to serve executives
and their IT, business and compliance leaders, looking to
understand the evolving role environmental, sustainability and
governance (ESG) initiatives fit into their IT and business
decision-making and operations.
Sustainability issues are new to many, and organizations are
feeling pressure from investors, governments, customers, board
members and employees to prioritize ESG initiatives in their
business culture, employee relations, product solutions and
customer experience. For sustainability-minded organizations, it
won’t be just about assessing business and IT practices, but also
rethinking mindsets, expectations, and cultures to make progress,
and enterprise technology is a critical factor to these
efforts.
TechTarget Sustainability and ESG will serve as a resource for
both learning about ESG, executing sustainability initiatives, and
how technology and business operating process can accelerate these
efforts. The site will offer tips and tools for measuring,
developing and maintaining organizations’ sustainability efforts.
It will also provide content to help organizations assess their
technology partners with ESG in mind -- both for existing tech and
products they are buying.
According to TechTarget’s Enterprise Strategy Group’s “The Role
of ESG Programs in IT Decisions-Making” research study, 98% of
organizations report that suppliers’ ESG programs has/will
influence their IT purchase decisions, confirming the surging
importance and demand for unbiased and nuanced information around
the topic.
“Of the many actionable findings for technology vendors from
this research is the fact that a stated and documented commitment
to ESG programs is now a top purchasing criteria for technology
products and services” said Doug Cahill, Senior Vice President of
Analyst Services at TechTarget’s Enterprise Strategy Group. “In
fact, when making a short list of vendors ESG policies are viewed
as valuable a consideration as features and total cost of ownership
highlighted by the vast majority of respondents who indicated they
would pay a premium for a product differentiated only by the
vendor’s commitment to ESG.”
TechTarget has been covering the ESG topics over the past few
years and has witnessed a sharp increase in traffic and member
activity in the past year (+102% increase in activity around
Environmental, Social & Governance on the TechTarget network
from Q1 - Q4 2022). Additionally, TechTarget has seen a significant
uptick in ESG vendor messaging on the network from major companies
such as Cisco, Veritas, Oracle, SAP and ServiceNow, among others,
and the emergence of new vendors who are building new technologies
to solve business needs. One of the primary goals of the new site
launch will be to nurture and strengthen this growing area of
audience interest with quality content.
In concert with the new site launch in April, TechTarget is
hosting The Impact of ESG on IT, a comprehensive virtual event June
20-21, 2023 featuring live webinars, fireside chats and keynote
presentations from the world’s leading ESG innovators.
“Many companies are just getting started with their ESG
initiatives,” said Rebecca Kitchens, President, TechTarget. “This
new community will attract active buyers and provide expert
independent content to help them shape decisions in this rapidly
growing area. TechTarget’s ability to deliver deep purchase intent
insight into these buyers’ behaviors, combined with a suite of
comprehensive go-to-market services, will allow our customers to
better identify, engage and influence this audience throughout the
buy cycle to drive more pipeline and revenue.”
To learn more about this new market opportunity and TechTarget
Sustainability and ESG launch sponsorships available, please
contact us today.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and TechTarget
Sustainability and ESG is a trademark of TechTarget. All other
trademarks are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20230215005783/en/
Garrett Mann Senior Director of Corporate Communications
TechTarget 617-431-9371 gmann@techtarget.com
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