TechTarget Wins 2021 SIIA CODiE Award for Best Sales & Marketing Intelligence Solution
June 29 2021 - 3:10PM
Business Wire
Priority Engine, the Company’s leading purchase intent
insight platform, recognized for excellence and innovation for 4th
straight year
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced that
its Priority Engine™ platform won a 2021 SIIA CODiETM Award in the
Best Sales and Marketing Intelligence Solution category. The
prestigious CODiE Awards, hosted by the Software & Information
Industry Association (SIIA), recognize the companies producing the
most innovative business technology products across the country,
and around the world. TechTarget’s Priority Engine previously won
the Best Sales & Marketing Intelligence Solution award in 2019
and has been named a CODiE finalist or winner in the category for 4
consecutive years.
TechTarget’s Priority Engine, the industry’s only opt-in,
prospect-level purchase intent intelligence platform, gives
technology sales and marketing professionals direct access to the
most active accounts and prospects researching technologies that
their companies provide. The platform delivers essential insights
on the topical interests of accounts and prospects, the recency and
relevancy of their activity, the vendors they are considering and
the technologies that they currently have installed. With this
intelligence in hand, sales and marketing teams can vastly improve
ABM performance, drive more sales productivity & effectiveness,
and maximize qualified opportunities in their market.
“We are very proud to once again be recognized by SIIA’s CODiE
Awards for our leadership in Sales & Marketing Intelligence,”
said Michael Cotoia, CEO, TechTarget. “As marketing and sales
organizations transform to meet the needs of buyers who are
increasingly digital, they need the right tools and data to
identify and pursue opportunities with in-market buying teams. Our
continued investment in the decision-support content that attracts
highly targeted, opt-in audiences of technology buyers is what
drives the unique strength of the real purchase intent data within
our Priority Engine platform. We provide modern sellers and
marketers with essential intelligence to find and engage buyers,
and the actionable insights to convert them to real opportunities
and pipeline.”
The SIIA CODiE Awards have been recognizing product excellence
for 36 years and are the industry's only peer-reviewed awards
program. The first-round review of all nominees is conducted by
software and business technology experts with considerable industry
expertise, including members of the industry, analysts, media,
influencers, bankers and investors. The scores from the expert
judge review determine the finalists. SIIA members then vote on the
finalist products, and the scores from both rounds are tabulated to
select the winners. 46 awards were given this year for products and
services deployed specifically for B2B software, information and
media companies. TechTarget joins other important companies
recognized at this year’s awards such as: Red Hat, IBM, Accenture
and LogMeIn.
"The 2021 CODiE Award winners continued to innovate, pivot and
grow to develop truly remarkable products during a historically
challenging year. Winners maintain the vital legacy of the CODiEs
in spotlighting the best and most impactful apps, services and
products serving the business tech market. Congratulations to this
year's winners on this well-deserved recognition," said Jeff
Joseph, SIIA President.
TechTarget is a leader in the market because of its continuous
innovation & growth and the significant value and ROI its
customers achieve. TechTarget purchase intent intelligence is
uniquely powerful because of how it is made and how it is delivered
to B2B tech marketers and sales professionals. The actionable
insights for clients within the Priority Engine platform are
achievable because of the depth of original decision-support
content spanning TechTarget’s expansive network. Our customer
success is further bolstered by our robust suite of marketing,
sales engagement and go-to-market services.
For more information about Priority Engine, visit
TechTarget.com/Priority-Engine.
About the SIIA CODiE Awards
The SIIA CODiE Awards is the
only peer-reviewed program to showcase business and education
technology’s finest products and services. Since 1986, thousands of
products, services and solutions have been recognized for achieving
excellence. For more information, visit siia.net/CODiE.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
Enterprise Strategy GroupTM (ESG®) is a division of TechTarget
and BrightTALK Limited is a wholly-owned subsidiary of
TechTarget.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget, the
TechTarget logo and ESG are registered trademarks and Priority
Engine, BrightTALK and Enterprise Strategy Group are trademarks of
TechTarget. All other trademarks are the property of their
respective owners.
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Media Inquiries Garrett Mann Director of Marketing
TechTarget, Inc. 617-431-9371 gmann@techtarget.com
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