TechTarget Launches Prospect-Level Intent™ to Dramatically Accelerate Technology Marketing and Sales Engagements
September 09 2020 - 1:24PM
Business Wire
Major upgrade to Priority Engine platform delivers enhanced
individual insights for more relevant, more personalized
outreach
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced the
release of major new updates to its IT Deal Alert Priority EngineTM
platform that significantly increase sales and marketing teams’
abilities to achieve success.
This new release focuses on Prospect-Level IntentTM data, unique
in the industry, that enhances understanding of individual
prospects based on their research, engagement and buying team
associations. These enhancements allow for hyper-personalized
orchestration and outreach for Field and Inside Sales teams, and,
for Demand and ABM teams, far more powerful targeting and messaging
capabilities. New insight on opted-in individuals allows these
teams to more quickly and effectively engage key in-market buyers.
Significant upgrades to user interface and CRM integration increase
efficiency for all user profiles and use cases.
“Many in the intent market have been wrongly focused only on
accounts, when it is the people and teams at those accounts who
actually buy,” said Andrew Briney, Senior Vice President of
Products, TechTarget. “While TechTarget has always provided named,
active prospects within accounts, these new enhancements empower
revenue organizations with unmatched visibility into opted-in
buyers in active buyers’ journeys to accelerate engagements.”
Over the past several months, TechTarget conducted betas with
many customers who have already begun leveraging the new layout and
its prospect-level insights. They are reporting very positive early
results of increases in sales and marketing productivity and
yields:
“Priority Engine helps our sales team be more efficient with
their time,” said Paul Penn, Regional Sales Director, ServiceNow.
“My sales reps use the account and prospect-level insights on a
daily basis. Priority Engine shows them where to fish and what
prospects are biting on so they know who to contact and exactly
what to say to generate a response.”
“Continuously improving the efficiency and productivity of our
marketing and sales efforts is a top priority at SolarWinds,” said
Morag Keirns, Director of Customer Marketing, SolarWinds. “With
Priority Engine prospect insights we’re able to align our solutions
to what each prospect is researching. As a result, we achieve
better response rates with less effort.”
TechTarget’s Priority Engine is a leading SaaS-based platform
that gives technology sales and marketing professionals direct
access to the most active accounts and prospects researching
technologies in their market. Key platform updates include:
- Redesigned user interface – Provides faster access to
buying team contacts within context of their buyer journey, making
it easier for sellers and marketers to act on Prospect-Level
intent.
- Deeper Prospect Insights - Visibility into whether a
prospect is active in your market category, downloaded your or your
competitor’s content and whether they are net-new to you.
- Customized View of Top Prospects from Accounts Matching Your
Ideal Customer Profile (ICP) – Maximizes efficiency by scoring
and ranking prospects within specific accounts or across all
accounts within an ICP based on their recent research activity
across the TechTarget network as well as engagement with you.
- User-Defined Prospect Entry Points – To better
personalize emails, nurture streams, and sales scripts with details
about a prospect’s recent technology and vendor interests mapped to
the particular company’s strengths. Entry Point topics are
user-defined within the platform and fully customized based on your
go-to-market strategy and historical sales wins.
Upgraded Salesforce integration makes it easier for sales to
find and engage the best prospects directly within existing
workflows
Priority Engine’s Salesforce “Connected App” gets key
Prospect-Level Intent into the hands of sales with expanded
capabilities to:
- Add high-priority prospects to Salesforce with a single
click - Fill sales cadences and call lists with the prospects
that matter most.
- View Priority Engine’s prospect- and account-level insights
directly in Salesforce - All without having to leave the
application.
- Augment existing Salesforce records with behavioral
intelligence - Append entry points and behaviors to contacts in
Salesforce to build intent-driven, prioritized contact and lead
lists.
TechTarget, a 2019 CODiE award winner for Best Account-Based
Marketing and Best Sales & Marketing Intelligence Solution, has
cemented its leadership in its space because of the significant
value and ROI its customers achieve. TechTarget purchase intent
insights are uniquely powerful because of how they are obtained and
delivered to B2B tech marketers and sales professionals. The
actionable insights within the Priority Engine platform are
achievable because of the depth of original decision-support
content spanning 10,000 unique IT topics across TechTarget’s
network of over 140 enterprise technology-specific websites. Client
ROI attainment is further enhanced by TechTarget’s large customer
success capacity and robust global suite of marketing and sales
engagement services.
To learn more about Priority Engine, please or visit
TechTarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit
techtarget.com and follow us on Twitter @TechTarget.
(C) 2020 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget and
Priority Engine and Prospect-Level Intent are trademarks of
TechTarget. All other trademarks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20200909005914/en/
Media Inquiries Garrett Mann Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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