Agreement expands upon success of NBA 2K -
interactive entertainment industry’s top-rated and top-selling NBA
video game simulation series
The National Basketball Association (NBA), National Basketball
Players Association (NBPA) and 2K, a wholly-owned label of Take-Two
Interactive Software, Inc. (NASDAQ: TTWO) and publisher of the
leading global basketball video game NBA 2K, today announced
a significant, multiyear global partnership extension. The
agreement expands upon the success of NBA 2K, the top-rated
and top-selling NBA video game simulation series for the past 17
years* that has sold-in more than 86 million units worldwide.
“The NBA has been an outstanding partner throughout the history
of the NBA 2K franchise, contributing significantly to its
unparalleled success and the ability to grow its audience around
the world across a myriad of platforms and offerings,” said Strauss
Zelnick, Chairman and CEO of Take-Two. “We’re thrilled to be in
business with Adam and the entire team at the NBA, and enter into
the longest-ever partnership extension between our organizations.
Together, we’re confident that we will continue to find new and
innovative ways to captivate and engage basketball fans, and expand
further the success of the NBA 2K brand.”
NBA 2K recently launched NBA 2K19 after setting a
series record for NBA 2K18 with 10 million units sold. This
year marks the 20th anniversary of the video game franchise.
“An entire generation of basketball fans engage and connect with
NBA teams and players through NBA 2K,” said NBA Commissioner
Adam Silver. “We are grateful to extend our partnership with
Take-Two and the NBPA to build on the enormous popularity of the
NBA 2K franchise and the continued global growth of
basketball.”
“NBA 2K has become an important part of the NBA culture
both for our players and fans,” said NBPA Executive Director
Michele Roberts. “Kudos to THINK450 for successfully negotiating
this extension on the NBPA’s behalf. We look forward to continuing
this partnership with the League and Take-Two Interactive.”
Other facets of the partnership include NBA 2K Online and
NBA 2K Online 2, which together have 40 million registered
users and is the #1 PC online sports game in China. In addition, 2K
recently published NBA 2K Playgrounds 2, NBA 2K
Mobile, and the launched the groundbreaking NBA 2K League in
May 2018.
Follow NBA 2K on Instagram, Twitter, YouTube, and Facebook for
the latest NBA 2K19 news.
*According to 2000 - 2019 Metacritic.com and
Gamerankings.com.
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ: TTWO).
Online Account (13+) required to access online features. See
www.take2games.com/legal and www.take2games.com/privacy for
additional details.
About Take-Two Interactive
Software
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher and marketer of interactive
entertainment for consumers around the globe. The Company develops
and publishes products principally through its wholly-owned labels
Rockstar Games and 2K, as well as its Private Division label and
Social Point, a leading developer of mobile games. Our products are
designed for console systems and personal computers, including
smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the
symbol TTWO. For more corporate and product information please
visit our website at http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive
entertainment globally for console systems, handheld gaming systems
and personal computers, including smartphones and tablets, which
are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in
today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment.
The 2K label has some of the most talented development studios in
the world today, including Firaxis Games, Visual Concepts, Hangar
13, Cat Daddy Games and 2K China. 2K’s stable of high quality
titles includes the critically acclaimed BioShock®, Borderlands™,
Mafia, and XCOM® franchises, the beloved Sid Meier’s Civilization
series, Evolve™, Battleborn®, the popular WWE 2K franchise and NBA
2K, the highest rated* annual sports title of this console
generation.
*According to 2008 - 2019 Metacritic.com
All trademarks and copyrights contained herein are the property
of their respective holders.
About the NBA
The NBA is a global sports and media business built around four
professional sports leagues: the National Basketball Association,
the Women’s National Basketball Association, the NBA G League and
the NBA 2K League. The NBA has established a major international
presence with games and programming in 215 countries and
territories in 50 languages, and merchandise for sale in more than
100,000 stores in 100 countries on six continents. NBA rosters at
the start of the 2018-19 season featured 108 international players
from 42 countries and territories. NBA Digital’s assets include NBA
TV, NBA.com, the NBA App and NBA League Pass. The NBA has created
one of the largest social media communities in the world, with 1.5
billion likes and followers globally across all league, team, and
player platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
About the NBPA
The National Basketball Players
Association [NBPA] is the union for current professional
basketball players in the National Basketball Association (NBA).
Established in 1954, the NBPA’s mission is to protect the rights
of, advocate on behalf of and facilitate its members ability to
maximize their opportunities and achieve their goals -- on and off
the court. THINK450, a wholly owned for-profit subsidiary of
the NBPA, manages the players’ group licensing
rights. Working with leading companies and brands both
domestically and abroad, THINK450 identifies and negotiates
commercial opportunities for NBPA members across all
industries. Dedicated to preserving the legacy of its members,
the NBPA Foundation provides support and
assistance to persons, communities and organizations around the
world that seek to improve the lives of those in need. Through
grants that match players’ philanthropy and charitable giving, the
Foundation highlights and accelerates the real and collaborative
work that basketball players perform worldwide to build their
communities and create meaningful change.
Cautionary Note Regarding Forward-Looking Statements
The statements contained herein which are not historical facts
are considered forward-looking statements under federal securities
laws and may be identified by words such as "anticipates,"
"believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," “should,” "will," or
words of similar meaning and include, but are not limited to,
statements regarding the outlook for the Company's future business
and financial performance. Such forward-looking statements are
based on the current beliefs of our management as well as
assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and
results may vary materially from these forward-looking statements
based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to
develop other hit titles, the timely release and significant market
acceptance of our games, the ability to maintain acceptable pricing
levels on our games, and risks associated with international
operations. Other important factors and information are contained
in the Company's most recent Annual Report on Form 10-K, including
the risks summarized in the section entitled "Risk Factors," the
Company’s most recent Quarterly Report on Form 10-Q, and the
Company's other periodic filings with the SEC, which can be
accessed at www.take2games.com. All forward-looking statements are
qualified by these cautionary statements and apply only as of the
date they are made. The Company undertakes no obligation to update
any forward-looking statement, whether as a result of new
information, future events or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190115005138/en/
Ryan Peters2K(415) 507-7607ryan.peters@2k.com
Elle HagedornNational Basketball Players Association(212)
655-0896elle.hagedorn@nbpa.com
Alan Lewis (Corporate Press)Take-Two Interactive Software,
Inc.(646) 536-2983alan.lewis@take2games.com
Sheena Morales WeinsteinNational Basketball
Association(212) 407-8204smorales@nba.com
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