OnLive Partners with SRS Labs to Deliver Surround Sound to Instant Gaming Experience
January 04 2011 - 8:00AM
Business Wire
SRS Labs, Inc. (NASDAQ: SRSL), officially recognized as
one of America’s Greatest Brands and the industry leader in
surround sound, audio and voice technologies, today announced that
it has partnered with cloud gaming pioneer OnLive Inc. to deliver
top-tier video games in rich 5.1 surround sound to any compatible
consumer electronic device through the use of SRS 5.1™ Surround
Sound, an advanced, format-agnostic, easy to deploy and manage
end-to-end surround sound technology solution used for content
creation, transmission and consumption. OnLive users will receive
SRS 5.1 Surround as an automatic free update in early 2011.
“We are very excited that OnLive selected SRS 5.1 as its format
of choice for encoding video games in 5.1 surround sound,” said
Chuck Cortright, Vice President of New Business Development for SRS
Labs. “On-demand gaming communities and services like OnLive, which
provide instant access to great content, are just one of many
practical applications for our SRS 5.1 surround sound encoding and
decoding solutions. Gamers will absolutely love the more immersive
and lifelike experience of playing their favorite games in surround
sound over standard stereo.”
SRS 5.1 Surround Sound does not require a proprietary
decoder for the receiving device and requires no extra bandwidth,
as it piggybacks on normal stereo transmission. This provides
OnLive with the right tool to create and deliver true, high-quality
streamed surround sound encoded content across TVs, Mac® and PC
computers, iPad®, Android™ and similar mobile devices that can tap
into a broadband network. Because millions of TVs, A/V receivers,
PCs and mobile devices today feature one or more SRS audio
solutions such as Circle Surround®, TheaterSound™, StudioSound HD™,
TruSurround® and Premium Sound™, every one of these CE devices are
natively equipped with the capability to decode SRS 5.1 surround
encoded content, resulting in a “surround everywhere”
entertainment experience.
Additionally, for devices unable to decode SRS 5.1, the encoded
content will default back to stereo and can still be heard, which
is not the case with traditional surround codecs that require the
appropriate decoder for outputting sound.
“OnLive’s state-of-the-art video games provide incredibly
realistic experiences, and a core part of the user’s immersion into
these games is a rich surround sound environment,” said Steve
Perlman, Founder and CEO of OnLive. “SRS 5.1 not only achieves
superb surround sound fidelity through OnLive, but it does so with
simplicity and compatibility across all devices OnLive
supports—from handheld mobile devices, to PC/Mac, to TVs with
high-end home theater systems—achieving the best audio experience
each device can deliver. We are delighted to partner with SRS to
provide OnLive users an outstanding cross-platform compatible
surround sound experience.”
SRS 5.1 Surround Sound features SRS’ Circle Surround®, an
advanced matrix surround sound processing engine. The Circle
Surround engine is a highly versatile multichannel audio encode and
decode system that’s capable of supporting a wide range of surround
sound creation and playback applications. With SRS 5.1, surround
sound is made available without sacrificing the 2-channel reach and
experience. Some of the other major benefits of SRS 5.1
include:
- Produces surround sound from any audio
material, including multichannel, stereo and mono audio
sources
- Delivers both multichannel and
front-rendered surround sound, depending on playback
configuration
- Streams surround over bit rates as low
as 96kbps
- Ensures smooth steering and full
bandwidth for a seamless and immersive surround environment
- Is backwards compatible with legacy
matrix decoders and stereo
For more information about SRS 5.1 Surround Sound, please
download the technology brochure at http://bit.ly/ijRuLc.
SRS Labs and OnLive will be demonstrating SRS 5.1’s capabilities
during CES 2011. To meet with SRS Labs during CES 2011 and learn
about SRS 5.1 and other SRS audio and voice technologies, please
contact us at pr@srslabs.com. To get an OnLive SRS 5.1
demonstration, contact pr@onlive.com, or try the SRS-enabled
OnLive Game Service for free at www.onlive.com.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics across the four screens: TV;
PC; Mobile Phones; and Automotive Entertainment
Systems. Beginning with the audio technologies originally
developed at Hughes Aircraft, SRS Labs holds over
150 worldwide patents and is recognized by the industry as the
foremost authority in research and application of audio post
processing technologies based on the human auditory
principles. Through partnerships with leading global CE
companies, semiconductor manufacturers, software developers, and
content aggregators, SRS is recognized as the de facto standard in
audio enhancement, surround sound, volume leveling, audio
streaming, and voice processing technologies. SRS solutions have
been included in over two billion electronic products sold
worldwide including flat panel HDTVs, AV products, STBs, PCs,
mobile phones, and automotive entertainment and telematics systems.
For more information, visit www.srslabs.com.
About OnLive
OnLive is the pioneer of on-demand,
instant-play video game services, delivering real-time interactive
experiences and rich media through the Internet. With
groundbreaking video compression technology, OnLive harnesses cloud
computing to provide the power and intelligence needed to instantly
deliver the latest, premium game titles to any HDTV via the OnLive
Game System or nearly any PC and Mac via a small browser download,
and on the iPad and Android via the OnLive Viewer mobile app.
OnLive technology is backed by hundreds of patents and patents
pending. The company is headquartered in Palo Alto, California.
OnLive investors include Warner Bros., Autodesk, Maverick Capital,
AT&T, British Telecommunications (BT) and The Belgacom Group.
More information is available at www.onlive.com.
OnLive is a registered trademark of OnLive, Inc. All other
trademarks are the property of their respective owners.
Except for historical information contained in this release,
statements in this release, including those by Mr. Cortright, may
constitute forward-looking statements regarding our assumptions,
projections, expectations, targets, intentions or beliefs about
future events that are based on management's belief, as well as
assumptions made by, and information currently available to,
management. While the Company believes that its expectations are
based upon reasonable assumptions, there can be no assurances that
the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs’ products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise.
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