SRSL Srs Labs, Inc. (MM)

SANTA ANA, Calif., March 18 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that Texas Instruments (TI), has adopted SRS WOW HD™ as a standard embedded feature across the company's miniDSP-based stereo audio codec product line for low-power mobile phones and personal media devices. SRS WOW HD significantly expands the dynamic audio performance of compressed audio over small speakers and headphones. With this turnkey solution, customers using TI's audio codecs, such as the TLV320AIC3254, can easily integrate advanced features to differentiate their products.

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"SRS WOW HD effectively optimizes heavily compressed files to provide immersive 3D audio, improved bass, greater high-frequency clarity and elevated sound," said Joanna Skrdlant, Senior Director of Global Platform Partnerships for SRS Labs. "Combining this technology with TI's industry-leading audio codecs provides an extraordinary audio experience for mobile phones' small speakers and headphones which can be difficult or near impossible to achieve without SRS WOW HD."

Key features/benefits to product makers:

• Low-power 1.8-V codec combines integrated power management and dual miniDSP audio processing engines
• Programmable miniDSP audio processing engine allows users to implement audio enhancements on the device while freeing MIPS on the primary processor
• Includes leading SRS stereo and bass enhancements to differentiate products, reduce engineering cost and component count and reach the market faster

"SRS Labs is a proven developer of audio processing software for mobile devices. With SRS Labs' software in TI's PurePath Studio, our customers can design, configure and load their applications into the very low power miniDSP in an intuitive, drag-and-drop environment," said Luca Cacioli, Portable Audio Marketing Manager at Texas Instruments. "This type of advanced design tool eliminates the need for complex and time-consuming development, integration and test and lets designers add premium audio technologies quickly."

Audio performance has become a significant differentiation factor for mobile phone manufacturers determined to capture consumers who are looking for more sophisticated phones. In a recent MarketTools study conducted in November 2009 in the United States, 92 percent of the survey respondents indicated that the quality of sound is a significant factor when purchasing a mobile phone. In addition, a mere 22 percent of the respondents were satisfied with their mobile phones at the time of the survey. Both indicators above clearly illustrate the need for advanced audio solutions – such as SRS WOW HD – to find their way onto mobile phones in worldwide markets.

The new TI solution will be demonstrated during CTIA Wireless in Las Vegas, March 23rd-25th, 2010.

Find out more about the total solution by visiting the links below:

• SRS WOW HD: www.srslabs.com/srswowhd
• TI audio codec samples and evaluation modules: http://www.ti.com/minidspsrs-pr
• Ask design questions on TI's audio community: www.ti.com/audioforum-pr

Contact SRS at CTIA@srslabs.com to schedule a demonstration at CTIA Wireless.  Demonstrations of the combined solution will be available within the SRS meeting room, N104, which is located in the North Hall of the Las Vegas Convention Center.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles.Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mrs. Skrdlant, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SOURCE SRS Labs