SRS & IDT Deliver First Commercial Shipments of SRS Premium Sound
November 11 2008 - 8:00AM
PR Newswire (US)
SRS Premium Sound Now Available on IDT HD Audio Codecs for PC
Market SANTA ANA, Calif., Nov. 11 /PRNewswire-FirstCall/ -- SRS
Labs (NASDAQ:SRSL), the industry leader in surround sound, audio
and voice technologies, and IDT (NASDAQ:IDTI), Integrated Device
Technology (IDT), a leading provider of essential mixed signal
semiconductor solutions, today announced that they have just
achieved the first commercial deliveries of devices incorporating
SRS Premium Sound on IDT HD audio Codecs for the PC market. These
IDT Codecs incorporate a "highly-integrated" SRS Premium Sound
control panel, jointly developed and customized by SRS and IDT. The
control panel provides consumers with an intuitive interface that
puts all sound controls in one central location making it
convenient for the PC user to access. (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) SRS
Premium Sound, a comprehensive suite of advanced patented
technologies, provides users with a remarkable entertainment
experience. Complete with immersive surround sound, deep bass,
high-frequency definition, crystal clear dialog and, specifically
for notebook speakers, an overall boosting of sound volume, Premium
Sound ensures users receive a superior, natural entertainment
experience across any speaker configuration, including headphones.
"At IDT, our goal is to help our customers achieve the best
possible audio experience available and we are happy to work with
SRS to jointly deliver the SRS Premium Sound experience for our PC
customers," said Henry Wong, senior strategic marketing manager,
for the IDT Computing and Multimedia Division. "Our two companies
worked very closely together to design a total audio solution that
is tightly integrated within the IDT HD sound GUI and related IDT
Codecs, allowing PC makers to deliver a seamless, easy-to-use
consumer interface with great new audio capabilities. We are
excited to be able to jointly deliver this product to our customers
today." The new IDT audio Codec platform provides extraordinary
design flexibility, allowing SRS to work directly with PC makers to
"tune" the audio performance of each notebook model, taking into
account such factors as the computer's case dimensions and internal
loudspeakers, ultimately ensuring the best sound possible for the
consumer. "To secure design wins for 2009 PCs, we worked closely
with IDT to develop and commercially launch SRS Premium Sound on
time," said Joanna Skrdlant, senior director, global platform
partner program at SRS Labs, Inc. "The advice and support we have
received from IDT during the integration process and their
relentless testing of the product has been a fundamental factor for
our successful deployment of SRS Premium Sound in new consumer
notebooks." To commemorate the launch of SRS Premium Sound, SRS is
giving away three HP notebook computers featuring SRS Premium
Sound. To enter the sweepstakes, visit
http://www.srslabs.com/premiumsound, to learn more about SRS
Premium Sound, listen to audio demos and download an informative PC
Buyer's Guide. The sweepstakes started at noon on October 28 and
runs through December 01, 2008. About IDT With the goal of
continuously improving the digital media experience, IDT integrates
its fundamental semiconductor heritage with essential innovation,
developing and delivering mixed signal solutions that solve
customer problems. Headquartered in San Jose, Calif., IDT has
design, manufacturing and sales facilities throughout the world.
IDT stock is traded on the NASDAQ Global Select Stock Market(R)
under the symbol "IDTI". Additional information about IDT is
accessible at http://www.idt.com/. About SRS Labs, Inc. Founded in
1993, SRS Labs is the industry leader in audio signal processing
for consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150
worldwide patents and is recognized by the industry as the foremost
authority in research and application of human auditory principals.
Through partnerships with leading global CE companies,
semiconductor manufacturers and software partners, SRS audio,
surround sound and voice processing technologies have been included
in over one billion electronic products sold worldwide including
HDTVs, mobile phones, portable media devices, PCs and automotive
entertainment. In fact, SRS Labs is the de-facto standard of HDTV
audio processing with nine of the top ten name brand flat panel TVs
featuring SRS technology. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording
industries with high-performance production, back-haul, storage,
and transmission capability. SRS Labs supports manufacturers
worldwide with offices in the US, China, Europe, Japan, Korea and
Taiwan. For more information, visit http://www.srslabs.com/. Except
for historical information contained in this release, statements in
this release, including those by Mrs. Skrdlant, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Chuck Back, 949-442-5518 Noyd
Communications Inc. 310-614-2358 Investor Relations Contact: Matt
Glover, Liolios Group, Inc. 949-574-3860
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs CONTACT: Cyndee
Pelino, Sr. Marketing Manager of SRS Labs, Inc., +1-949-442-5518, ;
Matt Glover, Liolios Group, Inc., +1-949-574-3860, ; Chuck Back,
Noyd Communications Inc., +1-310-614-2358, Web site:
http://www.srslabs.com/
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