SRS Labs Partners With ModeLabs to Feature SRS WOW HD Audio Enhancement Technology in New Bluetooth Stereo Headset
November 27 2007 - 8:30AM
PR Newswire (US)
- SRS Labs signs new deal with ModeLabs to license SRS WOW HD(TM)
audio enhancement technology for use in new Bluetrek ST1 Bluetooth
headset SANTA ANA, Calif., Nov. 27 /PRNewswire-FirstCall/ -- SRS
Labs, Inc. (NASDAQ:SRSL), a leading provider of surround sound,
audio enhancement and voice processing technologies, announced
today that they have signed a new agreement with ModeLabs
Technologies to license SRS WOW HD(TM), a patented audio and bass
enhancement technology, for use in their new Bluetrek ST1 Bluetooth
headset. (Photo:
http://www.newscom.com/cgi-bin/prnh/20071127/LATU125) (Logo:
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO) The
Bluetrek ST1 is a Bluetooth v1.2 enabled stereo headset, which is
compatible with any Bluetooth enabled product that provides music
playback, such as mobile phones, MP3 players, and computers that
support Bluetooth A2DP and AVRCP profile. The headset incorporates
a unique and innovative design that uses flexible rubber arms that
twist and fit comfortably around the neck. Once the Bluetrek ST1
receives the stereo or mono content via Bluetooth it is then
processed using SRS WOW HD for a superior audio entertainment
experience with crisp highs, deep lows and immersive realism.
"Bluetrek specializes in blending innovative designs with cutting
edge technologies for the mobile lifestyle," says Henri-Nicolas
Olivier, Chief Executive Officer for ModeLabs Technologies -- the
Bluetooth arm of ModeLabs Group -- which operates under the
Bluetrek brand name. "We chose to partner with SRS because they
have a proven track record as one of the leading audio solutions
providers and our products cater to the tastes of style-conscious
consumers and tech-savvy enthusiasts who want the best audio
experience possible." The improvements SRS WOW HD provides to audio
performance are dramatic, especially for highly compressed music
files. SRS WOW HD expands the size of the perceived audio image,
creating a 3D wall of sound. It also incorporates psychoacoustic
bass enhancement techniques which enhance low frequencies and their
harmonics creating a deeper and richer bass experience deep. For
high frequencies, SRS WOW improves definition and clarity.
Furthermore, a truly unique aspect of SRS WOW HD is its ability to
restore information that is lost by traditional recording and
playback techniques, creating a more natural and realistic audio
experience. SRS WOW HD is a complete and scalable suite that can be
customized by portable audio manufacturers to improve the quality
of audio played over any digital audio player. To date, over 500
million hardware and software products including the SRS WOW family
of audio technologies have shipped or been downloaded worldwide.
The technology continues to be the first choice for manufacturers
due to its flexibility, ease of integration, cost saving benefits,
and better overall audio performance. "As the market for Bluetooth
accessories continues to grow, so will the consumers demand for
high quality audio", says Eduard Vendrell, Sales Executive-EMEA of
SRS Labs. "OEMs and product manufacturers like ModeLabs are taking
notice of this trend and realizing the benefits of integrating SRS
audio technologies into their products so their consumers are
ensured a high-quality audio experience that's on par with their
unique and innovative designs." About SRS Labs, Inc. SRS Labs is a
leader in audio signal processing for consumer electronics. Founded
in 1993, SRS Labs holds 129 worldwide patents, with another 34
pending, for advanced audio, voice and surround sound technologies
that optimize and improve the listening experience through
techniques based on research into the human auditory system.
Through partnerships with leading global manufacturers and
semiconductor and software partners, over one billion products have
shipped worldwide utilizing SRS audio technologies, primarily from
one of three main technology families, SRS WOW(R), SRS
TruSurround(R) and SRS Circle Surround(R). SRS Labs audio and voice
processing provides the best possible sound from all content and in
every environment including HDTVs, mobile phones, portable media
devices, A/V components, PCs and automotive entertainment. And with
38 percent of the 58 million flat panel televisions shipped in 2006
featuring SRS audio processing, SRS Labs sets the standard for HDTV
audio processing. Additionally, SRS Labs surround sound solutions
provide the professional broadcast and recording industries with
high- performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices
in the US, China, Europe, Japan, Korea and Taiwan. For more
information, visit http://www.srslabs.com/. About ModeLabs
Technologies Ltd - Bluetrek - http://www.bluetrek.com/ Creator of
the "fashion for heads" approach, Bluetrek serves since 2001 via
its technology and the Bluetooth expertise of its engineers the
world of wireless consumer products and offers to Brands an "On
Demand" access to the world of mobile accessories. Bluetrek propose
every year collection of mono and stereo headsets as well as
Bluetooth car kits, where design blends with performance. Regularly
awarded for their designs, Bluetrek products are sold through
operators and leading retailers in more than 40 countries around
the globe. Bluetrek is a brand of ModeLabs group. ModeLabs
Technologies Ltd is a fully owned subsidiary of ModeLabs Group.
About ModeLabs Group ModeLabs Group, the creator of the "Mobile On
Demand(TM)" offer, is a leading customized design manufacturer
(CDM) specialized in mobile phones using new generation technology.
The company designs, develops and markets mobile phone handsets,
accessories and services in an integrated and flexible manner,
giving brands and giving operators/MVNO or distributors the
opportunity to create their own range of mobile phones, accessories
and services. Established in Europe, the United States and Asia,
ModeLabs Group combines its marketing expertise, its cutting-edge
technological know-how and its flexible "fabless" organisation, to
meet the growing demand for Telecom market segmentation. ModeLabs
Group is listed on the Euronext-Paris Eurolist ("MDL" code, ISIN
code: FR0010060665, SBF 250). http://www.modelabs.com/ Except for
historical information contained in this release, statements in
this release, including those by Mr. Vendrell, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events
that are based on management's belief, as well as assumptions made
by, and information currently available to, management. While the
Company believes that its expectations are based upon reasonable
assumptions, there can be no assurances that the Company's goals
and strategy will be realized. Numerous factors, including risks
and uncertainties, may affect the Company's actual results and may
cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company.
Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and
pricing, the timely development and release of technologies by the
Company, general business and economic conditions, especially in
Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future
developments or otherwise. SRS Labs, Inc., Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
http://www.newscom.com/cgi-bin/prnh/20071127/LATU125
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/ DATASOURCE: SRS Labs, Inc. CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs, Inc.,
+1-949-442-5518, ; or Jim Noyd of Noyd Communications Inc.,
+1-310-374-8100, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/
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