LOS ANGELES, Dec. 20, 2019 /PRNewswire/ -- SRAX, Inc. (NASDAQ:
SRAX), a digital marketing and consumer data management technology
company, releases a new study of over 116,000 Americans revealing
this year's holiday spending behaviors and trends.
In a BIGtoken study conducted during the two weeks prior to
Thanksgiving 2019, 40% of respondents planned to shop online for
the holidays, 28% planned to shop in store, and 32% planned to shop
both online and in store. Where do men and women shop during the
holidays? Despite the hype about digital merchants, it's not all
online, though men typically shop Amazon more than women (56%
versus 44%, respectively). Also, men were twice as likely to say
they were going Black Friday shopping than not—while only about
half of women take advantage of Black Friday sales.
The study was conducted on users of BIGtoken, the first
consumer-managed data marketplace where people can own and earn
from their data. BIGtoken also provides an excellent platform for
conducting highly accurate primary research across a fast-growing,
100% opt-in audience exceeding 16 million consumers.
"Holiday purchasing patterns are complex, and retailers, both
online and bricks-and-mortar, will benefit from understanding the
nuances of the key demographic groups," said Kristoffer Nelson, COO of SRAX and co-founder of
BIGtoken. "We are happy to freely share the latest BIGresearch
results. Topical surveys such as this demonstrate the power of our
platform to quickly and accurately gather insights from specific
audiences."
SRAX's 2019 Holiday Spending Report contains detailed
information based on shopping surveys, with results broken out by
gender, age, household income, and ethnicity. There are special
breakouts for Black Friday and Cyber Monday.
The full 2019 Holiday Spending Report can be downloaded at
https://go.bigtokenresearch.com/holiday-spending-report-1219/.
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing
and consumer data management technology company. SRAX's technology
unlocks data to reveal brands' core consumers and their
characteristics across marketing channels. Monetizing its data
sets, SRAX is growing multiple recurring revenue streams through
its various platforms. Through its BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own
and earn from their data thereby offering everyone in the Internet
ecosystem choice, transparency, and compensation. SRAX's tools
deliver a digital competitive advantage for brands in the CPG,
investor relations, luxury, and lifestyle verticals by integrating
all aspects of the advertising experience, including verified
consumer participation, into one platform. For more information on
SRAX, visit www.srax.com.
About BIGtoken
BIGtoken, built by SRAX (NASDAQ: SRAX),
is a consumer data management and distribution system. BIG is the
first consumer-managed data marketplace where people can own and
earn from their data. Through a transparent platform and consumer
reward system, BIG offers consumers choice, transparency, and
compensation for their data. Participating consumers earn rewards,
and developers are able to build pro-consumer online experiences on
top of the BIG platform. The system also provides advertisers and
media companies access to transparent, verified consumer data to
better reach and serve audiences. For more information on BIGtoken,
visit www.bigtoken.com.
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SOURCE SRAX