LOS ANGELES, July 12, 2013 /PRNewswire/ -- Sport Chalet,
Inc., a specialty sporting goods retailer, celebrated its arrival
into Downtown Los Angeles at a
grand opening and ribbon-cutting ceremony on July 11, 2013. Sport Chalet, Brookfield and
Gensler VIP guests were invited to participate in the ceremony,
which included a hands-on guided tour of the store with Sport
Chalet Chairman and Chief Executive Officer Craig Levra, a surprise musical performance, and
speeches from representatives of the Downtown Center Business
Improvement District, among others. A hosted reception followed the
formal program, celebrating Sport Chalet's arrival into the urban
community.
(Photo:
http://photos.prnewswire.com/prnh/20130712/LA46920)
(Logo:
http://photos.prnewswire.com/prnh/20130711/LA46345LOGO-a)
The ceremony opened with a bang, as the University of Southern California marching band
filled the FIGat7th shopping complex with a welcoming induction to
support Sport Chalet's arrival. Ceremony speakers included
Carol Schatz, President/CEO,
Downtown Center Business Improvement District; Sara Hernandez, Downtown Area Director
representing Councilmember Jose Huizar; Andy Cohen, CEO, Gensler; and Bert Dezzutti, Senior Vice President of the
Western Region Brookfield office properties. Mr. Levra closed the
program with a moving speech before cutting the ribbon of the new
location that will serve downtown athletes, residents, commuters,
and domestic and international tourists.
"It has been a longstanding dream to open a Sport Chalet store
in Los Angeles' bustling downtown
market, but we knew first and foremost that we needed to have the
perfect team in place and to find the right location to make it a
reality," said Mr. Levra. "All of the pieces of the puzzle finally
came together to turn that vision into the next generation store
that will define the future of retail."
The FIGat7th store was created to provide the urban community of
downtown Los Angeles with the
sporting gear and expertise it needs most. Brookfield helped
position Sport Chalet as the first retailer of its kind to enter
the downtown community. The modern store layout by Gensler features
the Sport Chalet Expert Center located in the center of the store
where classes and clinics will occur to encourage customers of all
experience levels to discover something new and embrace an active
lifestyle. The store is located on the ground floor at FIGat7th
with direct access to the street and parking lot.
For more information about Sport Chalet at FIGat7th or the
in-store clinic sessions please visit, SportChalet.com. For media
inquiries, contact spilsbury@formulapr.com.
About Sport Chalet
Sport Chalet (Nasdaq: SPCHA, SPCHB) is a premier, full
service specialty sporting goods retailer featuring the industry's
top sports brands in apparel, footwear, and sports equipment.
Founded in 1959 by Norbert Olberz,
the company has 53 stores in Arizona, California, Nevada and Utah; an online store at www.sportchalet.com;
a Team Sales division; and offers more than 50 specialty services
for the sports enthusiast, including online same day delivery,
climbing, backcountry skiing, ski mountaineering, avalanche
education, and mountain trekking instruction, car rack
installation, snowboard and ski rental and repair, Scuba training
and certification, Scuba boat charters, team sales, gait analysis,
baseball/softball glove steaming and lacing, racquet stringing, and
bicycle tune-up and repair at its store locations. For more
information, visit Sport Chalet at www.sportchalet.com.
SOURCE Sport Chalet, Inc.