State of Observability 2021 Report Links Observability Best Practices With Successful Digital Transformation
Global Research Reveals IT Leaders’ Early
Investments in Observability Improve Performance, Customer
Experience and Bottom Line
Splunk Inc. (NASDAQ: SPLK), provider of the Data-to-Everything
Platform, in collaboration with Enterprise Strategy Group, today
announced The State of Observability 2021, a global research report
that explores what a strong, high-level observability practice
looks like and the meaningful results observability can deliver in
the Data Age. With every organization now being a digital
organization, the report shows that observability should be viewed
as a core competency, not a cutting-edge differentiator.
The research finds that observability delivers tangible,
essential results and high maturity observability practices are
- Much greater visibility across hybrid, multi-cloud
infrastructures, resources and performance areas. Mature
observability users are 2.9 times as likely to report better
visibility into application performance and enjoy almost two
times better visibility into public cloud infrastructure.
- Accelerated root cause identification, meaning complex,
service-crashing crises are fixed much more quickly, or averted
entirely. Leaders are 6.1 times likelier to have accelerated
root cause identification (43% of leaders versus 7% of
- Faster digital transformation, with more successful results.
Organizations with the most advanced observability practices are
4.5 times more likely to report successful digital
- Exploding innovation, with leaders reporting 60% more
new services, products and revenue streams than organizations with
“The pandemic accelerated digital transformations this past year
and observability simply is no longer optional in a real-time
economy where multicloud complexity has become standard,” said
Sendur Sellakumar, Senior Vice President, Cloud and Chief Product
Officer, Splunk. “Having a robust observability practice means
fewer service disruptions, better customer experiences and more
successful digital transformations. Observability means full
fidelity data visibility not only at the infrastructure level, but
also at the application and service level, with end-to-end
transaction visibility no matter the technologies involved.”
A significant percentage of respondents also say they have
suffered material consequences for service failures that better
observability practices could have prevented:
- Lower customer satisfaction (45%)
- Loss of revenue (37%)
- Loss of reputation (36%)
- Loss of customers (30%)
Additionally, gaps in observability hurt the bottom line and
- 53% of leaders reported that app issues have resulted in
customer or revenue loss.
- 45% reported lower customer satisfaction as a
result of service failures.
- 30% reported losing customers as a
The report is the second in a series, after Splunk recently
released The State of Security 2021, which included early input
from security leaders after the revelation of the SolarWinds
attacks. The State of Observability 2021 also highlights concrete
recommendations for organizations as they look to improve their
observability practices, including prioritizing data collection and
correlation, as well as making use of AI, ML and automation.
The global survey was conducted from mid-February through
mid-March 2021 and in partnership with the Enterprise Strategy
Group. The 525 respondents, IT and ITOps leaders and practitioners,
were drawn from nine global regions and from organizations with
more than 500 employees and an existing observability practice.
About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) turns data into doing with the
Data-to-Everything Platform. Splunk technology is designed to
investigate, monitor, analyze and act on data at any scale.
Splunk, Splunk>, Data-to-Everything, D2E and Turn Data Into
Doing are trademarks and registered trademarks of Splunk Inc. in
the United States and other countries. All other brand names,
product names, or trademarks belong to their respective owners. ©
2021 Splunk Inc. All rights reserved.
version on businesswire.com: https://www.businesswire.com/news/home/20210615005372/en/
Media Contact Kaitlyn Hopkins Splunk Inc.
Investor Contact Ken Tinsley Splunk Inc.
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