SmileDirectClub Granted New Patent for SmileShop Retail Concept and Digital Customer Journey
December 08 2020 - 4:31PM
SmileDirectClub, Inc. (Nasdaq: SDC), the oral care company with the
first telehealth platform for teeth straightening, today announced
it has secured a second patent from the United States Patent &
Trademark Office (”USPTO”) for its SmileShop retail concept and
digital methodology for the delivery of clear aligner treatment to
consumers. The patent, U.S. Patent No. 10,861,599, further
strengthens protection for SmileDirectClub’s groundbreaking method
for bringing affordable, accessible oral care to more people
through its telehealth platform. The patent further ensures no
clear aligner competitor will be able to duplicate
SmileDirectClub’s unique model for 18 years.
“SmileDirectClub’s digital, customer-centric clear aligner
process is the future of orthodontia, and we are pleased that our
efforts to increase access to a convenient and cost-effective way
to receive treatment has been recognized by the U.S. Patent and
Trademark Office,” said Susan Greenspon Rammelt, Chief Legal
Officer and EVP of Business Strategy at SmileDirectClub. “This new
patent designation further validates the novel and pioneering
nature of SmileDirectClub’s digital customer journey and retail
experience. The USPTO has reaffirmed this innovative intellectual
property, granting further protection of additional elements of our
unique telehealth platform as combined with our retail
operations.”
Since its founding in 2014, SmileDirectClub has helped more than
1,000,000 customers around the world achieve a straighter and
brighter smile.
About SmileDirectClubSmileDirectClub,
Inc. (Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and
creator of the first medtech platform for teeth straightening.
Through its cutting-edge telehealth technology and vertically
integrated model, SmileDirectClub is revolutionizing the oral care
industry, from clear aligner therapy
to its affordable, premium oral care products line.
SmileDirectClub’s mission is to democratize access to a smile each
and every person loves by making it affordable and convenient for
everyone. SmileDirectClub is headquartered in Nashville, Tennessee
and operates in the U.S., Canada, Australia, New Zealand, United
Kingdom, Ireland, Germany, Austria, Hong Kong, Singapore and Spain.
For more information, please visit SmileDirectClub.com.
Contact:SmileDirectClub Media Relations:
Press@SmileDirectClub.com
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