SmileDirectClub Partners with Anthem Blue Cross and Blue Shield on Ortho@Home Program
May 27 2020 - 8:00AM
SmileDirectClub, the telehealth pioneer and first
direct-to-consumer medtech platform for teeth straightening, has
joined Anthem Blue Cross and Blue Shield’s (Anthem) newly
established program, Ortho@Home, a teledentistry orthodontia
program designed to provide consumers with convenient, affordable
and remote orthodontic care. SmileDirectClub is offering remote
dental care and clear aligner therapy to users on Anthem Dental
Prime and Complete networks.
In joining Ortho@Home, SmileDirectClub will extend the
convenience and affordability of its platform to Anthem members
while creating new opportunities for the dentists and orthodontists
in its affiliated network to treat their members with remote
orthodontic care on an in-network basis.
“We are thrilled to join Anthem’s Ortho@Home program, allowing
its members to now access our clear aligner therapy with in-network
coverage, providing for an even more cost-effective way to achieve
a straighter smile,” said SmileDirectClub Chief Executive Officer
David Katzman. “Now more than ever, we see the demand for our
telehealth platform as we maximize convenience and allow consumers
to safely access dental care while minimizing exposure to others.
We are proud to join this program and ensure consumers have the
choice to access premium oral care solutions safely and
remotely.”
“Anthem is committed to providing our members with more
convenient and affordable care options,” said Scott Towers,
President, Dental and Vision Business at Anthem. “Our partnership
with SmileDirectClub is an example of how we are improving member
access to quality dental care and meeting the growing demand for
remote. Through our Ortho@Home program we will reduce the amount of
time members must spend away from work and their families, freeing
up their schedules and reducing healthcare costs.”
Since launching in the U.S. in 2014, SmileDirectClub has become
one of the fastest-growing health technology companies, serving
over one million customers around the world and operating more than
300 SmileShops. SmileDirectClub’s clear aligner therapy is
prescribed and overseen by its network of hundreds of dentists or
orthodontists licensed to practice in the state where the member
resides. In January 2020, the Company expanded its offerings,
introducing a complete oral care system, including LED teeth
whitening, electric toothbrushes, toothpastes and more, offered
exclusively at Walmart locations in the United States and online at
SmileDirectClub.com.
For more information, visit www.anthem.com and select “Find a
Doctor.” Anthem members can also visit the company’s Sydney Health
mobile app and/or www.SmileDirectClub.com.
About SmileDirectClub SmileDirectClub, Inc.
(Nasdaq: SDC) (“SmileDirectClub”) is an oral care company and
creator of the first direct-to-consumer medtech platform for teeth
straightening, now also offered directly via dentist and
orthodontists’ offices. Through our cutting-edge teledentistry
technology and vertically integrated model, we are revolutionizing
the oral care industry, from clear aligner therapy to our
affordable, premium oral care product line. SmileDirectClub’s
mission is to democratize access to affordable and convenient care,
unleashing the power of a person’s smile to positively impact their
place in the world. SmileDirectClub is headquartered in Nashville,
Tennessee and operates in the U.S., Canada, Australia, New Zealand,
United Kingdom, Ireland, Germany and Hong Kong.
Contact: SmileDirectClub Media Relations:
Press@SmileDirectClub.com
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