NASHVILLE, Tenn., Jan. 6, 2020 /PRNewswire/
-- SmileDirectClub, the industry pioneer and first
direct-to-consumer medtech platform for teeth straightening, today
announced the launch of an end-to-end solution to keep teeth
fresh, clean, bright, and healthy: a suite of affordable yet
premium oral care products available exclusively at Walmart
U.S. stores and Walmart.com. SmileDirectClub is the first provider
of clear aligner therapy to offer oral care products in mass
retail.
![](https://mma.prnewswire.com/media/1061354/Walmart_SDC_Product.jpg)
SmileDirectClub's inaugural retail rollout includes a
state-of-the-art electric toothbrush and bright on™, a
premium teeth whitening system complete with LED light, now
available at Walmart stores and Walmart.com. This quarter, the
brand will also introduce three additional new smile-enhancing
products with Walmart, including toothpaste in whitening and
sensitivity varieties, a water flosser, and smile spa™, the
first ultrasonic UV cleaner on the market that sanitizes toothbrush
heads, aligners, retainers, dentures, and more.
"SmileDirectClub's debut of oral care products in mass retail
extends our mission to be the consumer's first resource for safe,
affordable, and convenient oral care solutions," said Josh Chapman, Chief Global Brand Officer of
SmileDirectClub. "Partnering with Walmart to introduce our products
reinforces our shared commitment to providing premium quality
products at a price worth smiling about."
"At Walmart, we are always expanding our assortment to meet
customers' needs," said Shawn
Townzen, Vice President of Walmart Personal Care. "We don't
believe you should have to sacrifice your budget for your smile, so
we are excited that SmileDirectClub is launching new
smile-enhancing products exclusively available at Walmart."
To date, SmileDirectClub has helped more than 750,000 people
transform their smiles through remote doctor-directed clear aligner
therapy. Now, with a new suite of products designed to care for
every aspect of a smile, SmileDirectClub aims to support the oral
care needs of all consumers, including Club members going through
or having just completed teeth straightening treatment, by
introducing premium quality oral care products at an attainable
price point.
"Today, we are proud to partner with Walmart, and look forward
to disrupting the oral care aisle and category with an easy-to-use
system of affordable, premium solution-oriented products for
maintaining a better smile," said Amy
Keith, Vice President of Retail for SmileDirectClub.
Available exclusively at Walmart/Walmart.com:
- Electric toothbrush ($24.98) This powerful, premium metal toothbrush
cleans 50% better than a manual toothbrush1 – thanks to
quiet, sonic vibration that moves bristles, not the handle. A
2-minute timer with quadrant timing ensures even brushing in the
right areas for the right amount of time. The smart design is
roll-resistant, to ensure the electric toothbrush stays put, and
includes a versatile 3-in-1 case that works as a counter stand, a
convenient mirror mount, and a travel-friendly cover. Available in
Graphite and SmileDirectClub's signature Blurple color. Brush
replacement heads, including a AAA battery, are
available for $4.98.
- bright on™ premium teeth whitening kit ($39.98)
Contains everything needed to achieve a bright smile for six full
months. bright on whitening pens contain the same
enamel-safe whitening agent used by dentists – for less than half
the cost. bright on pens are also 3x faster to use than
strips and are applied for just 5 minutes twice daily2.
The kit also includes a patented 20-LED accelerator light to boost
the power of the whitening gel. The hands-free, portable light is
powered by any smartphone (iPhone and Android), making it possible
to brighten wherever, whenever. One treatment (4 pens) takes just
one week – for results that last six months.
-
- bright on™ whitening LED light
- bright on™ whitening pen refill 8-pack
- Toothpaste – whitening and sensitivity varieties
-
- Whitening: This refreshing premium fluoride toothpaste
keeps teeth clean, bright, and cavity-free. The advanced whitening
technology provides long-lasting fresh breath and the
cavity-fighting formula fights tartar buildup, contains no
artificial flavors or preservatives, and is cruelty-free.
- Sensitivity: This premium fluoride toothpaste helps
repair and protect the most sensitive of smiles, safely
strengthening and hardening enamel without the cost of other
sensitive formulas. The cavity-fighting formula includes soothing
aloe and coconut oil, contains no artificial flavors or
preservatives, and is cruelty-free.
- Water flosser: This compact, easy-to-use water flosser
removes 99% of the plaque between teeth and below the gumline,
where traditional brushing and flossing can't reach. It's 50% more
effective than string floss and perfect for all smiles, including
people with braces or other hard-to-reach dental
work.3
- smile spa™: The first cleaner on the market to combine
ultrasonic and UV cleaning, the patented smile spa kills 99%
of odor-causing bacteria4. It can be used on a wide
variety of dental products, including toothbrush heads, aligners,
retainers, dentures, mouthguards, nightguards, and more. The
durable, stainless steel reservoir is large enough to clean
multiple items at once.
"Since its creation, SmileDirectClub has been committed to
providing premium solutions at affordable prices," said
SmileDirectClub Founder Alex
Fenkell. "Now, with this expansion into oral care products,
we're continuing our mission to ensure everyone can get and keep a
smile they love."
In addition to SmileDirectClub's exclusive collection of oral
care products in Walmart stores and on Walmart.com, SmileDirectClub
will be introducing two additional items available only at
SmileDirectClub.com:
- Club edition electric toothbrush ($29) Includes the same hard-working electric
toothbrush that cleans 50% better than a manual, yet also includes
a patented aligner-cleaning brush head in the base that quickly and
easily can be swapped with the regular brush head. The soft,
non-abrasive round brush head is designed to thoroughly clean and
remove debris from aligners or retainers thanks to its unique shape
that fits right into aligners to clean every crevice.
- Electric toothbrush replacement head subscription
($5/refill) A brush head and battery
refill subscription delivered every three months.
About SmileDirectClub
Founded in 2014, SmileDirectClub connects eligible consumers
with duly licensed dentists and orthodontists who leverage
SmileDirectClub's technology to prescribe and manage remote clear
aligner therapy at a cost up to 60% less than traditional
braces.
SmileDirectClub, Inc. (Nasdaq: SDC) ("SmileDirectClub"), is the
industry pioneer as the first direct-to-consumer medtech platform
for transforming smiles. Through our
cutting-edge teledentistry technology and vertically
integrated model, we are revolutionizing the oral care
industry. SmileDirectClub's mission is to democratize
access to affordable and convenient care, unleashing the power of a
person's smile to positively impact their place in the world.
SmileDirectClub was founded by Alex Fenkell and
Jordan Katzman in partnership with
Camelot Venture Group. Available in the U.S., Canada, Australia, New
Zealand, Ireland,
Hong Kong, and the
UK, SmileDirectClub is headquartered in Nashville, Tennessee. For more information,
visit SmileDirectClub.com.
Contact:
SmileDirectClub Media Relations: Press@SmileDirectClub.com
Walmart Media Relations:
https://corporate.walmart.com/contact-us/contact-media-relations
1 Source: Backed by independent research
by Dr. Gemma Wheeler, "Benefits of an Electric
Toothbrush". Further studies were researched by an independent
clinical research firm (Cochrane) and National Center for
Biotechnology Information for powered versus manual toothbrushing
for oral health.
2 Source: bright on™ recommended usage is
5 minutes, twice daily. Leading competitors of whitening
strips recommend usage for a minimum of 30 minutes daily, with some
products requiring 1 hour of treatment per day.
3 Source: Rosema Nam, et al found
that water flossing was 50% more effective than string floss for
improving gum health (reduction in gingival bleeding) when
evaluated after 14 days.
4 Source: Verified by independent
microbiology laboratory (SGS) where samples were contaminated with
identified bacteria, exposed to UV light for 5 minutes, and
measured post treatment for evidence of microbial
activity. All samples passed with >99% kill of remaining
bacteria.
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SOURCE SmileDirectClub, Inc.