Walmart, Roku in TV Streaming, Shopping Deal
June 16 2022 - 5:10PM
Dow Jones News
By Stephen Nakrosis
Walmart Inc. and Roku Inc. on Thursday announced a partnership
which will allow viewers to purchase items with their remote while
streaming television programs.
Viewers can use a remote to buy items while viewing shoppable
ads on Roku's platform. They can place an order on the Walmart
checkout page and receive an emailed confirmation with shipping,
return and support information, the companies said.
The system uses Roku's Roku Pay payment platform, the companies
said.
Roku also said marketers will be able to use Roku Brand Studio
to design content built for TV streaming and shopping.
Write to Stephen Nakrosis at stephen.nakrosis@wsj.com
(END) Dow Jones Newswires
June 16, 2022 16:55 ET (20:55 GMT)
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