GREENWOOD VILLAGE, Colo.,
Feb. 18, 2013 /PRNewswire/ -- Things
are heating up at Red Robin while temperatures drop in Hell — Hell,
Michigan, that is! If the
temperature in Hell fails to rise above 32 degrees Fahrenheit on
any given day between Tuesday, Feb.
19 and Sunday, Feb. 24, then
Hell has officially frozen over! To celebrate, the gourmet
burger expert will help guests warm up with a free cup of Red's
Chili Chili™ on Tuesday, Feb. 26. For the first 100 guests
who visit participating restaurants nationwide on that day, it may
be a cold day in Hell, but a fiery-fun-time at Red Robin!*
What do you do when a chili craving strikes? Order our meaty blend
of beans, spices and hearty peppers, quickly. Topped with Cheddar,
onions and tortilla strips.
(Logo:
http://photos.prnewswire.com/prnh/20120522/NY11686LOGO )
Red's Chili Chili™ is a savory meal-starter made with a meaty
blend of beans, spices, hearty peppers, and topped with cheddar,
onions and tortilla strips. No matter how low the mercury
drops outside, Red's Chili Chili™ will light a fire in the belly of
the chilliest guest!
John Colone, mayor and owner of
Hell, Mich., will help monitor temperatures and serve as Red
Robin's local weather expert for the week. John and his team
of weather-monitoring "Hell-raisers" will alert guests if Hell
freezes over.
"With Hell freezing over, Red Robin is bringing tasty new
meaning to this age-old expression," said John Colone. "As the official
weather-watcher of Hell, I'll be rooting for cold temperatures so
that Red Robin guests can enjoy this devilish deal!"
"Offering all of America the chance to try our delicious,
freshly prepared chili and having some fun in the process is
classic Red Robin," said Denny Marie
Post, Red Robin's senior vice president and chief menu and
marketing officer. "We love to treat our guests to the best.
We brought our famous recipe black bean chili back to our
menu this year along with the Chili Chili Cheeseburger. On
its own or with one of our craveable burgers, Red's Chili Chili™ is
not to be missed."
For more information on this limited-time-offer or to find a
restaurant location near you, visit www.redrobin.com.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a
casual dining restaurant chain founded in 1969 that operates
through its wholly-owned subsidiary, Red Robin International, Inc.,
is the gourmet burger expert, famous for serving more than two
dozen craveable, high-quality burgers with Bottomless Steak
Fries® in a fun environment welcoming to guests of all
ages. In addition to its many burger offerings, Red Robin
serves a wide variety of salads, soups, appetizers, entrees,
desserts and signature Mad Mixology®
Beverages. There currently are 473 Red Robin locations across
the United States and Canada, including 335 company-owned Red
Robin® restaurants and five Red Robin's Burger
Works® locations, and 133 Red Robin®
restaurants operating under franchise agreements. Red Robin…
YUMMM®! Connect with Red Robin on Facebook and
Twitter.
* Dine-in only
SOURCE Red Robin Gourmet Burgers, Inc.