PROVO, Utah and SEATTLE, May 27,
2021 /PRNewswire/ - Qualtrics (Nasdaq: XM), the
world's No. 1 Experience Management (XM) provider and creator of
the XM category, today announced Spotlight Insights—giving HR teams
and leaders automated and actionable insights based on real-time
feedback from employees. Instead of taking weeks to analyze and
filter through feedback data, Spotlight Insights saves both time
and money by automatically identifying areas for improvement and
recommends where actions can be taken to enhance the employee
experience.
Putting the Power of Understanding to Work
Increasing
employee engagement requires action. A recent Qualtrics study
illustrates a gap in employee feedback programs with 92% of
employees saying feedback is important to them, but only 7% say
their organization actually takes action on the feedback they
give.
Traditional employee listening programs can't keep pace with the
speed of workplace change happening today. HR leaders and people
analytics teams are faced with sorting through mountains of
employee feedback data—a sometimes overwhelming process that can
take weeks of analysis to uncover actionable insights and determine
where they should focus their efforts.
In a matter of minutes, Spotlight Insights can automatically
surface insights that help HR teams and leaders identify and
prioritize the most promising areas of improvement in the employee
experience—including diversity and inclusion, manager
effectiveness, and communication from leadership. Spotlight
Insights provides answers to questions related to increases or
drops in employee engagement, differences in gender groups, or
perception gaps between high performers and others. These insights
empower leaders to quickly hone in on what matters most to their
employees and take effective actions to improve the experience they
are delivering.
Helping Leaders Determine the Right Experience for
Employees
Brands from around the world are using Spotlight
Insights to determine where they should focus engagement efforts to
create a better experience for their workforce.
"The key to employee engagement is listening and acting. At ATB
Financial we want the voice of our team members to be heard
throughout the organization," said Simon
Davies, Senior Research Manager, ATB Financial. "With
Qualtrics and Spotlight Insights we are starting to quickly
identify where our team members want to see changes, leveraging
focus area top opportunities, and then taking deeper actions to
identify specific target segments where insights present the
greatest impact."
Spotlight Insights helped inform Qualtrics' own future work
experience strategy. Deep insights that normally take HR and
specifically people analytics teams weeks to process were produced
in a matter of minutes. The leadership team was able to take a deep
look into employee data and gain insights needed to help create the
right strategy for the company.
"Listening is a start, but acting is where real change happens.
Leaders need a simple and quick way to identify opportunity areas
and create action plans to improve experiences," said Julia Anas,
Chief People Officer, Qualtrics. "Qualtrics Spotlight Insights has
been a massive value add for our company as we developed our own
future work experience strategy — saving us weeks of time on
analytics and accelerating our ability to get to the heart of what
our employees need."
For more information on Qualtrics Spotlight Insights, please
visit: qualtrics.com/employee-experience/employee-engagement/
About Qualtrics
Qualtrics, the world's No. 1
Experience Management (XM) provider and creator of the XM category,
is changing the way organizations manage and improve the four core
experiences of business—customer, employee, product, and brand.
Over 13,500 organizations around the world are using Qualtrics to
listen, understand, and take action on experience data
(X-data™)—the beliefs, emotions, and intentions that tell you why
things are happening, and what to do about it. The Qualtrics XM
Platform™ is a system of action that helps businesses attract
customers who stay longer and buy more, engage employees who build
a positive culture, develop breakthrough products people love, and
build a brand people are passionate about. To learn more, please
visit qualtrics.com.
Contact: press@qualtrics.com
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SOURCE Qualtrics