Current Report Filing (8-k)
March 04 2021 - 7:16AM
Edgar (US Regulatory)
UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d)
of
the Securities Exchange Act of 1934
Date
of Report (Date of earliest event reported): March 4, 2021
Purple
Innovation, Inc.
(Exact
Name of Registrant as Specified in its Charter)
Delaware
|
|
001-37523
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47-4078206
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(State
of Incorporation)
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(Commission
File
Number)
|
|
(IRS
Employer
Identification
No.)
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4100
North Chapel Ridge Rd., Suite 200
|
|
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Lehi,
Utah
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84043
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(Address
of Principal Executive Offices)
|
|
(Zip
Code)
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Registrant’s
telephone number, including area code: (801) 756-2600
(Former
name or former address, if changed since last report)
Check
the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under
any of the following provisions:
☐
|
Written
communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
|
☐
|
Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
|
☐
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Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
|
☐
|
Pre-commencements
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Securities
registered pursuant to Section 12(b) of the Act:
Title
of each class
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Trading
Symbol(s)
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Name
of each exchange on which registered
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Class
A Common Stock, par value $0.0001 per share
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PRPL
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The
NASDAQ Stock Market LLC
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Indicate
by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§
230.405 of this chapter) or Rule 12b–2 of the Securities Exchange Act of 1934 (§ 240.12b–2 of this chapter).
Emerging
growth company ☐
If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for
complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
ITEM
2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION
On
March 4, 2021, Purple Innovation, Inc. (the “Company”) issued a press release announcing its financial results for
the fourth quarter and year ended December 31, 2020. A copy of the Company's press release is attached as Exhibit 99.1 to this
report and incorporated by reference.
The
information furnished pursuant to this Item 2.02 and the exhibit hereto shall not be deemed "filed" for purposes of
Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and shall not be deemed to be incorporated
by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act except as shall be expressly set
forth by specific reference in such filing.
The
press release furnished herewith in Exhibit 99.1 contains non-GAAP financial measures. Management believes non-GAAP financial
measures assist management and investors in evaluating and comparing period-to-period results and projections in a more meaningful
and consistent manner. Reconciliations for these non-GAAP financial measures to the most directly comparable GAAP financial measures
are included in the press release.
ITEM
9.01 FINANCIAL STATEMENTS AND EXHIBITS
EXHIBIT
INDEX
SIGNATURE
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.
Dated:
March 4, 2021
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PURPLE
INNOVATION, INC.
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By:
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/s/
Craig L. Phillips
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Craig
L. Phillips
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Chief
Financial Officer
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2
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