Pixelworks Technology Powers PureDisplay in New Nokia 8.3 5G Smartphone from HMD Global for Immersive 5G-Enabled Content
March 19 2020 - 1:05PM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of
power-efficient visual processing solutions, today announced the
Nokia 8.3 5G, featuring a PureDisplay viewing experience, is
powered by the Pixelworks visual processor. As the first 5G
smartphone from HMD Global, the Nokia 8.3 5G brings cinematic big
screen technology to consumers’ hands with an exceptional mobile
entertainment experience in a truly affordable premium smartphone.
The phone’s true-to-life display with clarity in all mobile
lighting environments enables consumers to immerse themselves in
the readily accessible video and interactive games made more widely
available through ultra-high speed 5G networks.
Running on a Qualcomm® Snapdragon™ 765G modular
platform, the Nokia 8.3 5G brings the largest PureDisplay screen on
a Nokia smartphone yet. The 6.81" edge-to-edge screen comes with
PureDisplay technology powered by the Pixelworks visual processor,
which incorporates the following advanced features:
- Always-on HDR –
Accurately displays HDR videos in immersive detail with up to one
billion shades of color and upscales all other content to HDR
quality in real-time for an always-on cinematic experience.
- Enhanced Picture
Quality – With superior color accuracy, sharpness and
local contrast, content is displayed in vivid, accurate color,
while exposing hidden details in dark areas and bright highlight
without over-saturating other portions of the image.
- Auto-adaptive
Display – Dynamically adjusts brightness to compensate for
ambient light, providing ease of viewing in all viewing conditions
– from dimly lit rooms to the sunny outdoors – while preserving
picture quality, for superior clarity on-the-go.
- Absolute
Color Accuracy – With high-efficiency display
calibration from Pixelworks, consumers can re-live moments captured
with photos and videos in vivid, real-world color, correctly match
colors for worry-free online shipping and enjoy realistic gaming
experiences with life-life colors.
This Pixelworks processor enables real-to-life
color reproduction and immersive Always-HDR quality for all your
streaming media, videos or games, even when the content is only
available in standard dynamic range (SDR). This is done by
dynamically upscaling the color depth and detail by a factor of 64,
transforming all your entertainment into unforgettable visual
experiences.
“With the rapid growth of mobile video
consumption, it is essential that smartphone displays deliver
immersive always-on HDR visuals with superior color accuracy and
clarity in every indoor and outdoor lighting condition,” said
Global Chief Product Officer at HMD, Juho Sarvikas. “We are pleased
to extend our ongoing partnership with Pixelworks to further
enhance the quality of our PureDisplay offering for our first
5G-enabled customers. It is precisely this kind of compelling
visual experience that makes the Nokia 8.3 5G a truly affordable
premium entertainment device with exceptional performance.”
“HMD Global continues to set new standards of
image quality with Nokia’s PureDisplay technology in its first 5G
smartphone,” said Anthony Gioeli, Executive Vice President and
General Manager, Video Devices at Pixelworks. “As an HMD partner,
we are helping to put more premium-quality display experiences into
the hands of consumers at affordable price points. We look forward
to working with HMD to continue pushing the boundaries of visual
performance across all smartphones.”
About PixelworksPixelworks provides
industry-leading content creation, video delivery and display
processing solutions and technology that enable highly authentic
viewing experiences with superior visual quality, across all
screens – from cinema to smartphone and beyond. The Company has a
20-year history of delivering image processing innovation to
leading providers of consumer electronics, professional displays
and video streaming services. Pixelworks is headquartered in San
Jose, CA. For more information, please visit the company’s web site
at www.pixelworks.com.
Note: Pixelworks and the Pixelworks logo are
registered trademarks of Pixelworks, Inc. Qualcomm and Snapdragon
are trademarks of Qualcomm Incorporated, registered in the United
States and other countries. Qualcomm Snapdragon is a product of
Qualcomm Technologies, Inc. and/or its subsidiaries. All other
trademarks are the property of their respective owners.
Investor Contact: Shelton Group Brett L Perry
P: 214-272-0070 E: bperry@sheltongroup.com
Media Contact: Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
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