First-of-its-kind health and wellness plan for
all species of pets makes comprehensive pet care more
convenient, accessible and affordable
SAN
DIEGO, Aug. 30, 2022 /PRNewswire/ -- Petco Health
and Wellness Company, Inc. (Nasdaq: WOOF) today announced the
expansion of Vital Care, its paid
health and wellness membership program, to now include birds,
reptiles, fish and small pets. Previously only available for dogs
and cats, Vital Care unlocks the
best of Petco through exclusive savings and rewards on nutrition,
supplies, services, veterinary care and more with benefits tailored
to each species' individual needs.
"Extending the quality care and benefits our Vital Care program offers to cover all
types of family pets is yet another move that's good for pets and
good for our business," said Jenny
Wolski, Petco Senior Vice President, Omnichannel Customer
Experience. "Vital Care has grown
significantly – in both popularity and benefits – since we launched
it two years ago. Pet parents continue to seek ways to better care
for the health of their pets and their budgets, and Vital Care helps them do both."
In the U.S., there are more than 13 million fish, 9 million
bird, 6 million small animal and 5 million reptile households* that
have embraced these pets, and Petco is the first national pet
specialty retailer to offer this type of comprehensive wellness
plan at scale.
"Expanding Vital Care to birds, reptiles, fish and small animals
makes it more affordable for their pet parents to bring home the
right products that support the overall health and wellness of
their beloved companion animals, which – based on the results in
our pilot locations – we expect will bring in more customers more
often, and enhance sales for our companion animal business," said
Jonathan Williamson, Petco Vice
President, Animal Care Education & Merchandising.
Pet parents can enroll their bird, reptile, fish or small animal
into Vital Care for $9.99 per month per pet type. Existing
Vital Care members with dogs and
cats can also add a bird, reptile, fish or small animal to their
plan for an additional $7.99 per
month per pet type. Benefits of a Vital
Care membership with an annual commitment include:
- Pals Rewards every month ($5 for
small pet plans; $15 for dog or cat
plans)
- Discount on nutrition** (10% off dog or cat nutrition; 20% off
small pet nutrition, including dry, live, fresh or frozen)
- Unlimited routine vet exams at Vetco Total Care locations or
unlimited $20 Pals Rewards for every
routine exam at members' veterinarian of choice for dogs and
cats
- 20% off small pet, bird, reptile & fish supplies**
- 20% off grooming** for dogs or 20% off litter for
cats
- 20% off purchases of additional fish, small pets, birds and
reptiles**
- $2 membership discount per pet
type, per month
"Companion animals deserve the same love and care as dogs and
cats, so I couldn't be more thrilled that Petco will help make a
profound, positive impact on these pets and the parents who love
them by extending Vital Care
offerings to all types of family pets," said Dr. La'Toya Latney, a
board-certified zoo and exotic animal veterinarian and a member of
Petco's Pet Wellness Council. "My passion is providing innovative
solutions to beloved companion animals that typically have less
representation in the market. This expanded membership plan is a
great solution for pet parents looking for ways to save money and
meet their pets' health and wellness needs as they would their
own."
For both a healthier pet and healthier budget, Vital Care pays for itself and offers an array
of benefits to support the whole health of all species of pets.
Leveraging its "Petconomics" campaign to highlight Vital Care's "Great Dane-sized" benefits at a
"Chihuahua-sized" price, Petco continues to educate pet parents on
convenient, affordable ways to invest in long-term routine care for
their pets to help keep them happy and healthy.
Pet parents can sign up for Vital
Care in Petco pet care centers, online and via the Petco
app. For more information on Petco's expanded membership offerings,
visit petco.com/vitalcare.
*Source: American Pet Products Association, Inc.,
2021-2022.
**Exclusions may apply. For more details on
Vital Care, visit
petco.com/vitalcare.
About Petco, The Health + Wellness
Co.
Founded in 1965, Petco is a category-defining health and
wellness company focused on improving the lives of pets, pet
parents and our own Petco partners. We've consistently set new
standards in pet care while delivering comprehensive pet wellness
products, services and solutions, and creating communities that
deepen the pet-pet parent bond. We operate more than 1,500 pet care
centers across the U.S., Mexico
and Puerto Rico, which offer
merchandise, companion animals, grooming, training and a growing
network of on-site veterinary hospitals and mobile veterinary
clinics. Our complete pet health and wellness ecosystem is
accessible through our pet care centers and digitally at
petco.com and on the Petco app. In tandem with Petco
Love (formerly the Petco Foundation), an independent nonprofit
organization, we work with and support thousands of local animal
welfare groups across the country and, through in-store adoption
events, we've helped find homes for more than 6.5 million
animals.
Media Contact:
Yvonne Tarrab
yvonne.tarrab@petco.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/petco-expands-revolutionary-vital-care-membership-to-include-birds-reptiles-fish-and-small-pets-301614166.html
SOURCE Petco Health and Wellness Company, Inc.