Perion Names Tal Jacobson as Chief Executive Officer to Succeed Doron Gerstel Effective August 1st, 2023
February 08 2023 - 6:06AM
Business Wire
CodeFuel General Manager to Assume Corporate
CEO Role Following Six-Month Transition Period;
Gerstel to Remain Active on Board of
Directors
Perion Network Ltd. (Nasdaq & TASE: PERI), a global
advertising technology company whose synergistic solutions are
delivered across the three primary channels of digital advertising
– search, social media and display / video / CTV advertising, today
announced that it is entering a six-month CEO transition period.
Tal Jacobson, currently General Manager of CodeFuel, Perion’s
search advertising business, will be promoted to CEO of Perion on
August 1, 2023. Following Jacobson’s promotion, Gerstel will step
down from the executive team and remain on the Board of Directors
to ensure business continuity and a smooth transition.
“Perion is well-positioned for sustained, profitable growth, and
the time is right for me to turn the company over to the next
generation of leadership” commented Gerstel. “Having been CEO of
five different companies since 1999, I feel the need to take some
time off to re-energize. I asked Tal to join Perion more than four
years ago and have no doubt that he is the ideal person to lead
Perion forward. Tal has done remarkable work at CodeFuel. He has
significantly modernized and enhanced our search advertising
platform, driving our revenue growth and cash generation, while
forging a strong and collaborative relationship with Microsoft
Advertising. Tal has the respect of the entire organization and the
Board, and I am confident that Perion will continue to outperform
the market with a unique leading technology under Tal’s visionary
leadership.“
Tal Jacobson commented: “I am honored to be selected as Perion’s
next CEO, after spending more than four years rebuilding the
foundations of the company under the brilliant leadership of Doron.
I believe Perion is en route to continued growth and to further
scale the Company to drive increased value for its shareholders. I
look forward to continuing my collaboration with Doron, the Board
and the talented Perion employees to capitalize on the many
opportunities ahead, as we work to expand Perion’s position as a
leader and technological innovator in the ad tech industry.”
Eyal Kaplan, Perion’s Chairman, added, “Over the past six years,
the Board supported Doron as he executed a tremendous operational,
financial, and strategic turnaround of the company. Today Perion is
in a very strong position to continue its growth and even further
differentiate the company as a leader. Perion, its employees,
shareholders, and customers are indebted to Doron for his
leadership. We will continue to benefit from his strategic vision
as a member of Perion’s Board. During the last four years, the
Board has also watched Tal as he worked hand-in-hand with Doron to
bring the search advertising activities to the current state. He
was also involved as a member of Perion’s executive team in all
important strategic discussions and activities and has worked with
various other divisions of the company to further intra-company
collaboration. Over the past four years, Tal has been a key part of
the executive team, overseeing Perion’s most important
relationships, and helping build the differentiated,
technology-focused platform which continues to outperform and
outgrow the competitors. Perion is in good hands”
Tal Jacobson Biography
Tal Jacobson has been an ad-tech executive and leader for more
than two decades. Tal joined Perion in 2018 as the General Manager
of CodeFuel, transforming Perion's search advertising, from a
fledgling business unit in decline, into a significant driver of
Perion's soaring market share and valuation, cementing the
strategic relationship with Microsoft and winning Microsoft
Advertising Global supply partner of the year award. Tal's success
is rooted in his extensive experience in all facets of the tech
industry. As Chief Revenue Officer of SimilarWeb, he was paramount
to the Israeli's unicorn growth spurt in its earlier days. Prior to
that, he held the position of V.P. of Business at McCann Erickson,
the role of CEO at the video collaboration platform Watchitoo, and
he was a Director of Business Development at AOL.
About Perion Network Ltd.
Perion is a global advertising technology company whose
synergistic solutions are delivered across the three primary
channels of digital advertising – ad search, social media and
display / video / CTV advertising. These channels are brought
together by Perion’s intelligent Hub, which integrates the
company’s business assets from both sides of the open Web,
providing significant benefit to its brands and publisher
customers.
For more information, visit Perion's website at
www.Perion.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”,
“estimate” and similar expressions are intended to identify
forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to
future events and are subject to risks and uncertainties. Many
factors could cause the actual results, performance or achievements
of Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, changes in applicable laws and
regulations as well as industry self-regulation, data breaches,
cyber-attacks and other similar incidents, inability to meet
efficiency and cost reduction objectives, changes in business
strategy and various other factors, whether referenced or not
referenced in this press release. Various other risks and
uncertainties may affect Perion and its results of operations, as
described in reports filed by Perion with the Securities and
Exchange Commission from time to time, including its annual report
on Form 20-F for the year ended December 31, 2021 filed with the
SEC on March 16, 2022. Perion does not assume any obligation to
update these forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20230208005482/en/
Dudi Musler VP Investor Relations +972 54 787 6785
dudim@perion.com
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