Perion’s High Impact CTV Ad Suite Propels Growth as World Cup 2022 Drives Record-Breaking TV Audience
December 15 2022 - 7:00AM
Business Wire
Perion Network Ltd. (NASDAQ & TASE:PERI) a global
advertising technology company whose synergistic solutions are
delivered across the three primary channels of digital advertising
– search, social media and display/video/CTV advertising – today
announced that its CTV advertising solution is capitalizing on
increased demand from advertisers for its High-Impact Live CTV ads
suite during the FIFA World Cup Qatar 2022 games.
Demand is strong from several fast-growing market sectors -
including sports betting and video games - that seek to leverage
Perion’s High-Impact ad units which are highly suitable for high
engagement programming like the World Cup.
Doron Gerstel, Perion’s CEO, stated, “Perion has continually
demonstrated its ability to capture revenue based on macro trends
and immediate opportunities. The World Cup performance is a perfect
example. Advertisers know that our High-Impact CTV can drive four
times the lift in site visits over regular CTV, and more than three
times the conversions. That powerful engagement is even more
important here, given that the World Cup as a key event for our
clients – new and existing. They are investing in the game and
benefiting from the significant potential of CTV engagement and
connectivity.”
Since the World Cup is in Qatar at eight hours ahead of Eastern
Standard Time (EST), all games are played early in the day shifting
the traditional viewing window, thus creating another prime time.
According to FIFA, the English-language coverage of USA’s game on
November 25th, 2022, against England was the most watched men’s
soccer match on U.S. TV ever. Viewers are watching the games both
live and recorded, grabbing the attention of millions.
Perion’s High-Impact CTV helps ads break through; the CTV
formats draw more attention to the advertiser’s commercial, enhance
branding, and highlight key messages. These CTV formats can include
branding with the advertiser’s logo and custom background imagery
surrounding the ad, all of which are custom designed toward the
campaign’s specific objectives. Ads that utilize Perion’s
High-Impact CTV are highly effective and result in elevated levels
of unaided awareness, intent, site visits, and on-site actions.
###
About Perion Network Ltd.
Perion Network Ltd. is a global advertising technology company
whose synergistic solutions are delivered across the three primary
channels of digital advertising – ad search, social media and
display, including video and CTV advertising. These channels are
brought together by Perion’s intelligent HUB, which integrates
Perion’s business assets from both sides of the open Web, providing
significant benefits to brands and publishers.
For more information, visit our website at www.perion.com
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements, and our preliminary results also constitute forward
looking statements. Such statements reflect the current views,
assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors
could cause the actual results, performance or achievements of
Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2021 filed with the SEC on March 16, 2022. Perion does
not assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
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version on businesswire.com: https://www.businesswire.com/news/home/20221215005499/en/
Dudi Musler VP Investor Relations +972 54 787 6785
dudim@perion.com
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