Undertone Hires Ben Flaccus to Lead New Retail and CPG Commerce Division
September 07 2022 - 9:38AM
Business Wire
Undertone, a Perion Network Ltd. (Nasdaq:PERI) (TASE: PERI)
company and leading provider of intelligent, high impact
advertising solutions across all platforms, screens, and devices,
today announced Ben Flaccus as Managing Director of Retail. In this
role, Flaccus will lead the retail group within Undertone across
the continuation of product development and partnership to bring
turnkey solutions to retail and CPG partners. Prior to joining as
Managing Director, Flaccus served in a consultancy role for
Undertone for two years.
Flaccus brings nearly two decades of deep and broad experience
in advertising technology and data, including leadership roles in
both startups and established companies. He played a key role in
developing a solution to demonstrate the efficacy of video in
delivering performance against omnichannel outcomes while helping
retailers deliver metrics they care about, including return on
advertising spend (ROAS).
“Ben's contributions to innovative product design are driving up
to 19x returns for retail advertisers. His ability to help develop
and deliver personalized solutions that our clients can activate
and immediately demonstrate performance against, makes him the
perfect person to lead Undertone’s Retail & CPG Commerce
division,” said Dan Aks, President of Undertone. “Ben has a deep
understanding of how more relevant, dynamic content, messaging and
offers drive the outcomes that matter most to advertisers while
yielding unique and actionable insights. He will be a tremendous
asset to our growing team.”
“Undertone has a great reputation and name recognition in
market,” said Flaccus. “I’m excited to build on this foundation
with a new suite of retail and CPG solutions. We can now combine
Undertone’s High Impact, cross-channel ad formats with best
practices around personalized and localized content, dynamic
messaging and real-time offer curation and distribution. The result
is more relevant, full-funnel ad experiences that deliver
consistent performance against omni-channel sales goals and drive
ROI.”
Among Undertone’s core competencies is its ability to create
engaging, interactive, and high impact advertising experiences
across display and video and combine those experiences with a set
of best practices around personalization, localization, and
integration of real time offer content to drive omnichannel
outcomes that retail and CPG partners look for. Undertone leverages
proprietary data to inform not just who they talk to but also what
they say to the consumer to deliver relevant offers across all
channels, including CTV that users will engage with and see.
“Ben has been a tremendous asset to the Undertone team since
joining as a consultant two years ago, helping to innovate and
develop cross-channel retail and CPG solutions for our clients”
said Doron Gerstel, Perion CEO. “He is passionate, informed,
respected and will be an inspirational member of our team as we
continue to grow this division and provide solutions that bring
real value and ROAS to our clients.”
Find more information on Undertone’s Retail & CPG Commerce
Division email: retailmarketing@undertone.com
About Perion Network Ltd.
Perion is a global advertising technology company whose
synergistic solutions are delivered across the three primary
channels of digital advertising – ad search, social media and
display / video / CTV advertising. These channels are brought
together by Perion’s intelligent Hub, which integrates the
company’s business assets from both sides of the open Web,
providing significant benefit to its brands and publisher
customers.
For more information, visit Perion’s website at
www.Perion.com.
About Undertone
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company’s 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200MM+ unique users they can reach every
month. Undertone brings the art and science of advertising together
to intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20220907005767/en/
Kim Leone SVP, Marketing kleone@undertone.com
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