Motivating Privacy-Sensitive Audience with
Viral Short Film to Educate Users About Online Privacy Risks
Perion Network Ltd. (NASDAQ: PERI) (TASE: PERI) a global
advertising technology company that delivers holistic solutions
across the three main pillars of digital advertising – ad search,
social media and display / video / CTV advertising – today launched
an integrated campaign to raise awareness of its proprietary SORTTM
platform. Unlike other offerings in the marketplace, Perion’s
SORTTM technology is the first cookieless solution that ensures
total anonymity for the ultimate privacy technology that users can
fully trust.
The video, entitled “The Complete Guide to Protecting Your
Privacy Online”, directed by award-winning filmmaker Max Joseph —
cohost/executive producer of MTV’s Catfish, director of HBO Max’s
15 Minutes of Shame (exec. produced by Monica Lewinsky), as well as
a number of wildly successful viral videos for Nike, Samsung, and
Rainforest Alliance (Cannes Lions Winner).
“As cookies and third-party data are being phased out, companies
across the globe are obligated to deliver privacy solutions that
meet the rising expectations of consumers,” said Doron Gerstel, CEO
of Perion. “SORTTM does that in a unique and differentiated way
that no other cookieless solution can equal – because it captures
no consumer data whatsoever. Our short film showcases how
impossible it is to live a private life in today’s world, and how
SORTTM solves the problem. We are honored to have collaborated with
Max Joseph to capture the mission of SORTTM with irresistible
humor.”
SORTTM’s machine learning model analyzes millions of data
combinations to create cookieless targeting groups consisting of
people who think and react to ads like one another. It is the only
cookieless solution enabling advertisers to reach audiences the
moment they are most receptive to seeing an ad, without browser and
device limitations faced by cookie-based approaches.
“When Perion reached out, I was immediately interested,” said
Max Joseph. “We are living in the wild west of the internet, but
SORT provides a much-needed service to verify advertisements for
consumers signaling to people that an advertisement is safe.
Calling attention to how cavalier we are online compared with how
careful we are in real life felt relevant, poignant and funny.”
2022 Annual Guidance
“With the first half of 2022 behind us and with the visibility
we have into the second half of the year, we feel confident
reiterating our annual guidance,” added Mr. Gerstel.
($M)
2021
Guidance 2022
YoY Growth %(1)
Revenue
$478.5
$620-$640
32%
Adjusted EBITDA
$69.6
$98-$102
44%
EBITDA to REV Ex-TAC
37%
40%
(1) At guidance midpoint
Find the short film here and more information on SORT via
Perion’s website. The Campaign launch was webcasted live on
Perion’s website and an archived webcast can be found here.
About Perion Network Ltd.
Perion (Nasdaq: PERI) is a global technology company that
delivers holistic strategic business solutions that enable brands
and advertisers to efficiently “Capture and Convince” users across
multiple platforms and channels, including interactive connected
television – or iCTV. Perion achieves this through its Synchronized
Digital Branding capabilities, which are focused on high impact
creative; content monetization; its branded search network, in
partnership with Microsoft Bing; and social media management that
orchestrates and optimizes paid advertising. This diversification
positions Perion for growth as budgets shift across categories.
About SORTTM
SORTTM, or Smart Optimization of Responsive Traits, is a
technology outcome of Perion’s investment in its “Intelligent HUB”
– a platform for pulling in signals across all advertising channels
and optimizing traffic at scale, yielding superior engagement
metrics and KPIs. SORTTM is being offered by Undertone, a Perion
company and the leader in data-driven, intelligent high impact
campaigns. The multi-dimensional targeting technology identifies
otherwise unrecognized similarities between users and creates
different groups – which is the “Responsive Traits” component of
the platform.
Non-GAAP Measures
Non-GAAP financial measures consist of GAAP financial measures
adjusted to exclude stock-based compensation expenses, retention
and acquisition related expenses, revaluation of acquisition
related contingent consideration, amortization of acquired
intangible assets and the related taxes thereon, non-recurring
expenses, foreign exchange gains (losses) associated with ASC-842,
as well as certain accounting entries under the business
combination accounting rules that require us to recognize a legal
performance obligation related to revenue arrangements of an
acquired entity based on its fair value at the date of acquisition.
Adjusted Earnings Before Interest, Taxes, Depreciation and
Amortization ("Adjusted EBITDA") is defined as operating income
excluding stock-based compensation expenses, depreciation,
acquisition related items consisting of amortization of intangible
assets, acquisition related expenses, gains and losses recognized
on changes in the fair value of contingent consideration
arrangements and certain accounting entries under the business
combination accounting rules that require us to recognize a legal
performance obligation related to revenue arrangements of an
acquired entity based on its fair value at the date of acquisition.
Revenue after Traffic Acquisition Costs (“Revenue ex-TAC”) presents
revenue reduced by traffic acquisition costs, reflecting that a
portion of our revenue must be directly passed to publishers or
advertisers and presents our revenue excluding such items.
The purpose of such adjustments is to give an indication of our
performance exclusive of non-cash charges and other items that are
considered by management to be outside of our core operating
results. These non-GAAP measures are among the primary factors
management uses in planning for and forecasting future periods.
Furthermore, the non-GAAP measures are regularly used internally to
understand, manage and evaluate our business and make operating
decisions, and we believe that they are useful to investors as a
consistent and comparable measure of the ongoing performance of our
business. However, our non-GAAP financial measures are not meant to
be considered in isolation or as a substitute for comparable GAAP
measures, and should be read only in conjunction with our
consolidated financial statements prepared in accordance with GAAP.
Additionally, these non-GAAP financial measures may differ
materially from the non-GAAP financial measures used by other
companies. Due to the high variability and difficulty in making
accurate forecasts and projections of some of the information
excluded from these projected measures, together with some of the
excluded information not being ascertainable or accessible, we are
unable to quantify certain amounts that would be required for such
presentation without unreasonable effort. Consequently, no
reconciliation of the forward-looking non-GAAP financial measures
is included.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will,” “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements, and our preliminary results also constitute forward
looking statements. Such statements reflect the current views,
assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors
could cause the actual results, performance or achievements of
Perion to be materially different from any future results,
performance or achievements that may be expressed or implied by
such forward-looking statements, or financial information,
including, among others, the failure to realize the anticipated
benefits of companies and businesses we acquired and may acquire in
the future, risks entailed in integrating the companies and
businesses we acquire, including employee retention and customer
acceptance; the risk that such transactions will divert management
and other resources from the ongoing operations of the business or
otherwise disrupt the conduct of those businesses, potential
litigation associated with such transactions, and general risks
associated with the business of Perion including intense and
frequent changes in the markets in which the businesses operate and
in general economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2021 filed with the SEC on March 16, 2022. Perion does
not assume any obligation to update these forward-looking
statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20220629005371/en/
Dudi Musler VP Investor Relations +972 54 787 6785
dudim@perion.com
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