Undertone Launches the Uplift Collective, a Curated Media Network that Connects Minority-Owned & Underrepresented Publishers ...
June 10 2021 - 11:01AM
Business Wire
The Uplift Collective provides underrepresented
publishers with opportunities for increased awareness and revenue,
while empowering advertisers to make meaningful media buys
Undertone, the leader in data-driven, intelligent high impact
campaigns, today announced the launch of its newest initiative, the
Uplift Collective. The trailblazing network is designed to connect
Undertone’s collection of minority, women and LGBTQIA+ owned
publishers - in addition to publishers that are committed to
advancing social justice, environmental sustainability, and equal
representation - with advertisers. In turn, the Uplift Collective
makes it simple for advertisers and brands to make a real impact
through mindful media buys. Publishers in the Uplift Collective,
which include Her Agenda, SheMedia, Black Southern Belle and more,
reach more than 50 million people worldwide.
"As an African American woman and founder of a lifestyle brand,
it's always been my focus to support other women through my
platform. Particularly, women from small, rural communities are
near and dear to my heart, as rural South Carolina is my home base.
I'm thrilled to be a part of Uplift Collective, an initiative
engaging, supporting, and promoting women business owners," said
Michiel Perry of Black Southern Belle.
The Uplift Collective consists of both a media network, and a
marketing support program - with the goal of a 25% increase in
revenue directed towards its members. To further enhance this
initiative, publishers in the collective will be provided
additional tech, tools, and education, and advertisers will have
access to an array of custom, audience-aligned creative services.
Undertone will also be donating a portion of the proceeds to
charities and organizations selected by the company’s publisher and
brand partners.
“Designed to help bring demand opportunities to well-deserving
publishers, while also providing brands with a straightforward and
impactful way to support underrepresented communities and global
causes, the Uplift Collective is truly a win-win situation,” said
Daniel Aks, President of Undertone. “I am immensely proud of the
Undertone team for developing this much-needed, highly functional
innovation that will truly make a difference for publishers
nationwide.”
Undertone has long been dedicated to putting its resources
towards the people and causes that matter most. Undertone employees
are encouraged to log 40 hours of paid time off for community
service throughout the year and are given the opportunity to
participate in donation drives. Through the #undertonecares
program, the company identifies an important cause each month, uses
social media platforms to inform, educate and engage audiences, and
ultimately donates to a related charity.
In addition, Undertone has partnered with Givsly, a social
impact corporation that helps companies turn their existing
resources into tools for social good to give back to local
communities through in-person and virtual events. Undertone was the
premier sponsor of Givsly’s “Season without Swag” initiative, which
raised over $350k for local charities over the 2020 holiday
season.
“When we began to engage with publishers about the Uplift
Collective, we were overwhelmed with the positive response and
feedback from the community, as they confirmed the important need
that the network fills,” said Karla White, Head of the Uplift
Collective. “Not only is it a great opportunity to celebrate worthy
publishers, but it also serves as a tangible way to support their
long-term business goals through increased revenue
opportunities.”
For more information on the Uplift Collective, visit
https://upliftcollective.splashthat.com or email us directly at
upliftcollective@undertone.com.
About Undertone
Undertone creates memorable ad experiences by thoughtfully
orchestrating solutions across video, advanced TV, rich media, and
social, to drive unmatched brand lift and audience engagement on
virtually every screen, and every device. Their award-winning
creative team uses the company’s 20 years of experience, and
billions of impressions worth of data to intelligently craft
campaigns that can drive full-funnel KPIs while making meaningful
connections with the 200MM+ unique users they can reach every
month. Undertone brings the art and science of advertising together
to intelligently craft campaigns that uplift consumers, brands, and
publishers alike. Visit undertone.com to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20210610005682/en/
Vanessa Confessore Director Brand Marketing
vconfessore@undertone.com 516.318.0613
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