Coinciding with re-branding from “MakeMeReach”,
Paragone, SaaS platform, disrupts Social advertisement performance
marketing.
Perion Network Ltd. (NASDAQ: PERI), a global technology company
that delivers its Synchronized Digital Branding solution across the
three main pillars of digital advertising - ad search, social media
and display / video and CTV advertising – today announced the
launch of Paragone.ai’s Actionable Performance Monitoring (APM).
Paragone’s APM adds significant benefits to its already advanced,
multi-channel social advertising management platform, which is now
deployed with high-profile clients, including The Walt Disney
Company and Havas Media.
Paragone’s APM is a SaaS platform, that provides brands and
their advertising partner teams holistic view of their social
advertising spend across all networks, agencies, and platforms -
from one easy-to-use interface. APM provides Performance marketer
real-time “virtuous cycle”. Ability to predict
the effectiveness of social spend, recommend tactics to
improve performance and activate these changes from one
central view.
The technology of Paragone’s platform is more relevant than
ever, with the pandemic having dramatically accelerated the
explosive growth of ecommerce and direct-to-consumer social
advertising. This puts increased pressure on performance marketers
to drive engagement, leading to scalable, trackable, and
optimizable return on Ad spend. The existing tools required to meet
those objectives are fragmented and unsatisfactory. With
Paragone.ai, the fragmented media ecosystem can now benefit from a
cross-platform ability to “Capture and Convince” users by linking
audience insights to manage campaigns across multiple social
networks.
Customer Commentary
“Havas’ ongoing partnership with Paragone has helped us maximize
efficiency and improve ad performance for our clients,” says Jorge
Irizar, Global COO of Havas Media Group. “Our global network of
500+ brands, is deriving measurable value from Paragone’s
technology, which empowers us to drive our clients’ success across
all social media channels, reaching unique target audiences to
achieve better conversions with the best ROI. In addition,
Paragone’s passionate commitment to service is invaluable to our
team.”
“Since partnering with Paragone, we have been able to take our
social media advertising performance to new heights,” says Tijmen
Ter Veen, Digital Marketing Supervisor at The Walt Disney Company.
“Paragone allows us to focus on managing the best campaigns through
powerful, automated integrations.”
Management Commentary
“The benefits of APM are far-reaching and include optimization,
dramatically improved ROI, and massive time-saving,” says Shai
Alfandary, general manager of Paragone.ai. “At its simple and most
profound level, our technology automates the existential decision
whether to ‘run with this, and not that’ by analyzing and
automating data across all social platforms.”
“We are thrilled to introduce APM as part of the newly rebranded
Paragone.ai,” said Doron Gerstel, CEO of Perion. “This
sophisticated technology meets the needs of advertisers who are
relentlessly focused on engagement and returns and demonstrates the
power of Perion’s ‘Capture and Convince’ platform as our connective
tissue, a synergistic technology across the entire company.”
About Paragone.ai Paragone.ai, formerly MakeMeReach, is
an actionable performance monitoring platform for social
advertisers. Advertisers have access to real-time marketing data
across all paid social media channels, ad accounts, and campaigns
in one unified platform. Customers can automate reporting routines
with customizable metrics, dashboards, and tables that are easily
broken down for advanced insights that can be acted upon. The
platform leverages advanced AI algorithms to predict and optimize
campaign results and performance.
About Perion Perion is a global technology company that
provides agencies, brands and publishers with innovative solutions
that cover the three main pillars of digital advertising. From its
data-driven Synchronized Digital Branding platform and high-impact
ad formats in the display domain; to its powerful social media
platform; to its branded search network, Perion is well-positioned
to capitalize on any changes in marketers’ allocation of digital
advertising spend. More information about Perion can be found at
www.perion.com.
About Walt Disney Company The Walt Disney Company,
together with its subsidiaries and affiliates, is a leading
diversified international family entertainment and media enterprise
that includes Parks, Experiences and Products; Media &
Entertainment Distribution; and three content groups—Studios,
General Entertainment and Sports—focused on developing and
producing content for DTC, theatrical and linear platforms.
About Havas Media Havas Media, part of the Havas Group,
operates in more than 140 countries. The company built a unique
Media Experience system that helps connect its clients with their
target audiences. Havas is able to serve its clients through a
portfolio of specialist teams in the fields of media, strategy,
digital, data consulting, programmatic buying, performance
marketing, mobile, out of home and geo local, social media,
experiential, entertainment, and sport.
Forward Looking Statements:
This press release contains historical information and
forward-looking statements within the meaning of The Private
Securities Litigation Reform Act of 1995 with respect to the
business, financial condition and results of operations of Perion.
The words “will”, “believe,” “expect,” “intend,” “plan,” “should”
and similar expressions are intended to identify forward-looking
statements. Such statements reflect the current views, assumptions
and expectations of Perion with respect to future events and are
subject to risks and uncertainties. Many factors could cause the
actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such
forward-looking statements, or financial information, including,
among others, the failure to realize the anticipated benefits of
companies and businesses we acquired and may acquire in the future,
risks entailed in integrating the companies and businesses we
acquire, including employee retention and customer acceptance; the
risk that such transactions will divert management and other
resources from the ongoing operations of the business or otherwise
disrupt the conduct of those businesses, potential litigation
associated with such transactions, and general risks associated
with the business of Perion including intense and frequent changes
in the markets in which the businesses operate and in general
economic and business conditions, loss of key customers,
unpredictable sales cycles, competitive pressures, market
acceptance of new products, inability to meet efficiency and cost
reduction objectives, changes in business strategy and various
other factors, whether referenced or not referenced in this press
release. Various other risks and uncertainties may affect Perion
and its results of operations, as described in reports filed by
Perion with the Securities and Exchange Commission from time to
time, including its annual report on Form 20-F for the year ended
December 31, 2019 filed with the SEC on March 16, 2020. Perion does
not assume any obligation to update these forward-looking
statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20210308005368/en/
Contact Information:
Perion Network Ltd. Rami Rozen, VP of Investor Relations
+972 (52) 5694441 ramir@perion.com
Source: Perion Network Ltd.
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