CORRECTING and REPLACING Undertone Receives TAG Recertification Against Fraud for Second Consecutive Year
March 17 2020 - 3:19PM
Business Wire
Please replace the release with the following corrected version
due to multiple revisions.
The corrected release reads:
UNDERTONE RECEIVES TAG RECERTIFICATION AGAINST FRAUD FOR
SECOND CONSECUTIVE YEAR
Undertone, the creator of cross-platform Creative Synchronized
Digital Branding for the world’s most prominent brands, announced
today that it has been recertified by the Trustworthy
Accountability Group (TAG) for the TAG Certified Against Fraud
Program for the second year in a row.
TAG’s Certified Against Fraud Program was launched in 2016 to
combat invalid traffic in the digital advertising supply chain. TAG
was created by the American Association of Advertising Agencies
(4A’s), Association of National Advertisers (ANA) and Interactive
Advertising Bureau (IAB) and works collaboratively with companies
throughout the digital ad supply chain to combat invalid
traffic.
Undertone received the TAG Certified Against Fraud Seal for its
compliance with TAG’s rigorous set of anti-fraud requirements.
Undertone’s compliance underscores its support of the Program, as
well as the company’s commitment to helping stop fraudulent traffic
across the ecosystem.
Undertone was an important early participant in the TAG
Certified Against Fraud program with its initial certification in
May 2018. This is the company’s second time through the
recertification process, and Undertone continues to meet the
program’s rigorous standards which are strengthened each year to
meet new and emerging threats.
“We invest in keeping on top of every potentially harmful
practice that attempts to corrupt the industry supply chain,” says
Dan Aks, President of Undertone. “Our desire is to lead the
industry on the right path, because cleaning up fraud is helpful
for everyone.”
“To fight the criminals who profit from ad fraud, we must work
together as an industry to set high standards, share information,
and build a common set of defenses,” said Mike Zaneis, CEO of TAG.
“We are pleased to recognize Undertone with its second
recertification in a row for its efforts to fight digital ad fraud,
and we look forward to continuing to work with them on this
collaborative effort moving forward.”
About Undertone
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI),
provides cutting-edge technology solutions for the world’s leading
brands. Its proprietary Creative Synchronized Digital Branding
combines data, distribution and creative to deliver cohesive
stories across all critical touchpoints: screens, platforms and a
transparent, customizable list of elite publishers. The AI-driven
platform eliminates fragmentation, delivers much-needed revenue for
publishers and, most importantly, ensures brand messaging is
contextually relevant. Undertone creates stunning campaigns that
align with KPIs—always with beautiful creative and in brand-safe
environments. Learn more at www.undertone.com.
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Dan Aks, daks@undertone.com
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